Product Marketing Specialist, Diagnostics
Product Marketing Specialist, Diagnostics
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Salary Not Disclosed
1 Vacancy
Job Description
As the Product Marketing Specialist for automotive diagnostic tools you will be responsible for developing and executing marketing strategies to promote diagnostic tools to distribution partners automotive professionals and repair shops. Your role bridges product management sales and marketing communication ensuring the products value is effectively communicated to drive adoption and sales.
Your duties include but are not limited to:
- Market Research: Analyze market trends customer needs and competitor offerings to identify opportunities and position your products effectively.
- Product Positioning & Messaging: Craft compelling value propositions product descriptions and marketing messages tailored to target audiences (e.g. mechanics fleet managers or shop owners).
- GotoMarket Strategy: Develop and execute launch plans including pricing distribution channels and promotional campaigns to maximize market penetration.
- Content Creation: Lead marketing communication in producing marketing materials such as brochures videos website content and technical guides that highlight the products features benefits and use cases.
- Sales Enablement: Equip sales teams with training presentations and tools to effectively pitch products to customers.
- Customer Feedback Loop: Gather insights from customers and technicians to inform product improvements and future marketing strategies.
- Partnerships: Collaborate with automotive industry partners such as repair shop networks or tool distributors to expand reach and credibility.
- Business planning: Create sales forecasts and project calculations to advise business planning rounds.
- Continuous Improvement: Identifying leading and supporting cross functional continuous improvement activities.
Qualifications :
- Bachelors degree in marketing business engineering or automotive technology.
- 3 years of product marketing experience ideally in automotive or technical tools.
- Knowledge of automotive diagnostics or repair shop workflows
- Proficiency in microsoft office suite. (e.g. excel and powerpoint)
- Strong communication interpersonal collaboration and story telling skills.
- High degree of selfdiscipline motivation professionalism and accountability.
- Being a positive ambassador of the company with strong customer focus and orientation.
- Ability and willingness to travel primarily domestically (20%)
Additional Information :
By choice we are committed to a diverse workforceEOE/Protected Veteran/Disabled.
The U.S. base salary range for this fulltime position is $125000 $160000. Within the range individual pay is determined based on several factors including but not limited to work experience and job knowledge complexity of the role job location etc.
In addition to your base salary Bosch offers a comprehensive benefits package that includes health dental and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: Pay ranges included in the postings generally reflect base salary; certain positions may include bonus commission or additional benefits.
U.S. work authorized individuals only. Future sponsorship for work authorization not available.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
