Director Market Intelligence CRM Market Insights
Director Market Intelligence CRM Market Insights
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Job Description
The Director Market Intelligence CRM Market Insights will lead competitive intelligence efforts focused specifically on ServiceNows expansion and success within the Customer Relationship Management (CRM) market. This role supports the global Center of Excellence (CoE) teams transformation journey driving deeper market insights and enabling closer engagement with field teams and customers.
What you get to do in this role:
Lead competitive intelligence initiatives specifically targeting the CRM market contributing to ServiceNows strategic growth objectives.
Support our global CoE team in their transformation to deliver deeper competitive insights enabling increased alignment with field teams and direct customer interactions.
Develop actionable CRM market analyses helping field sales and marketing teams effectively position ServiceNows offerings.
Collaborate closely with senior leaders across Product Management Sales Marketing and Corporate Strategy to influence M&A strategy CRMrelated product and gotomarket (GTM) programs.
Provide strategic competitive insights and direct support on key CRMfocused sales engagements.
Work with a network of partners consultants and industry thought leaders to gather external viewpoints including but not limited to understanding how commonly ServiceNow is in consideration for enterprise CRM deals.
Regularly prepare and deliver executivelevel CRM market intelligence briefings and updates to senior leadership and the board.
Qualifications :
To be successful in this role you have:
Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry.
Excellent written and verbal communication skills with an ability to clearly and persuasively present tailored competitive narratives to both executives and sales representatives.
Delivery / implementation experience with a vendor / consultant / end user and the ability to empathise with the challenges faced by a prospect considering CRM transformation.
Proven ability to manage and develop offshore teams with a focus on upskilling mentorship and driving high performance.
Direct experience collaborating with Csuite executives and engaging boardlevel stakeholders.
Experience driving transformation initiatives aimed at enhancing market insights and customer engagement.
Prior leadership experience in competitive intelligence market strategy or strategic marketing within the CRM or related technology sectors.
Solves problems with fresh eyes including but not limited to innovative uses of data to identify competitor trends.
Deep knowledge of the enterprise CRM market including ServiceNows positioning key competitors and customer trends.
Proven experience managing complex programs and projects ideally in a global and crossfunctional context.
Demonstrated ability to synthesize complex market data and competitive intelligence into concise strategic insights.
Outstanding public speaking skills with the confidence to deliver compelling insights to senior leadership large audiences and industry events.
Strong understanding and confidence working with Generative AI and advanced analytics tools to derive actionable market insights.
Proven ability to build and leverage networks across internal teams and external industry sources to gather insights and drive strategic impact.
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
