Copywriter Hybrid
Copywriter Hybrid
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Job Description
The Copywriter is responsible for concepting writing proofing and editing advertising copy (print broadcast and digital media) to promote the sale of merchandise and services or reflect objectives for special projects. Writes branded innovative and accurate customer facing copy while adhering to brand standards across print and digital. Ensuring effective copy is in place to achieve business goals. A wide degree of creativity is expected.
ESSENTIAL FUNCTIONS
- Manages multiple projects encompassing concepting writing proofreading and providing edits during each stage of the project lifecycle.
- Develops innovative copy for projects working in the required media to drive sales
- Works with cross functional partners (internal and external) to develop best possible story and product presentation; considers feedback and brainstorming then adjusts copy to meet the needs of the customer.
- Conducts research and gathers product service information (pricing event information product specifications etc. needed to complete assigned projects.
- Partners with Manager of Copy or Digital Manager of Copy to establish copy tone and concepts and ensure adherence to strategic focus and brand guidelines.
- Collaborates with Art and other cross functional partners to identify objectives and to translate them into professional editorial copy and copy points to project desired story.
- Participates in previews reviews presentations and other projectrelated meetings to ensure adherence to strategic focus brand guidelines and development if ideas.
- Verifies accuracy of all advertising materials ensuring 100 accuracy to include pricing product/event information headlines grammar spelling and punctuation while adhering to brand guidelines and legal requirements
- Manages complex projects while adhering to all project deadlines
- Continues to evolve the copy through the lifecycle of the project through multiple steps (Manager and Merchant review)soft view through completion
- Reviews and analyzes external retail trends to identify important trends in retail fashion and home merchandise to make certain our campaigns are current or trendy and competitive within the market place.
Required for All Jobs
Performs other duties as assigned
Complies with all policies and standards
WORK EXPERIENCE
- Bachelors degree in Journalism Communications or English preferred
- 13 years of related work experience
KNOWLEDGE SKILLS & ABILITIES
- Strong writing skills to include tone structure grammar spelling and factual accuracy.
- Ability to develop creative copy concepts
- Working knowledge of In Design
- Familiarity with content management systems
- Ability to work both independently or in a team environment
- Highly organized with attention to details and is able to manage/execute multiple ongoing projects.
- Understanding of real climate landscape and terminology.
Accessibility Guidelines:
is committed to making the online application experience easy and accessible to individuals with disabilities. We are constantly making improvements to comply with the spirit of the Americans with Disabilities Act and the Web Content Accessibility Guidelines. If any of the information on the website is not accessible to you due to a disability please contact us via email at Please provide the location of the inaccessible information and the format you wish to have the information presented and we will be happy to send it to you either via your email address or a separate mailing address you provide. If you prefer you may contact one of our friendly Shared Services representatives atand we will be happy to assist you with the application process.
We are an Equal Opportunity Employer:
Belk is an equalopportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race color age sex gender identity sexual orientation hair style hair texture religion marital status pregnancy national origin/ancestry citizenship physical/mental disability genetic information military/veteran status or any other basis prohibited by law.
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Employment Type
Full-Time
