Director Social Media Marketing

Purpose of Role

Responsible for the development and of digital marketing initiatives that drive customer acquisition brand engagement and revenue growth with an emphasis on innovation and customercentricity. Leads our expansion into emerging social media platforms while optimizing to maximize performance.

Expectations

• Develops and executes a comprehensive digital marketing strategy that includes paid media social and emerging platforms.
• Drives innovation by identifying new opportunities across Meta and YouTube testing new formats and placements to scale results.
• Builds a testandlearn culture that continuously explores new ways to engage convert and retain audiences across the funnel.
• Champions a customerobsessed marketing philosophy putting the consumer journey at the center of campaign strategy and .
• Collaborates closely with the CRM and Marketing Operations teams to ensure digital campaigns are tightly aligned with segmentation nurturing flows and lifecycle strategies.
• Applies insights and behavioral data to personalize experiences across channels and accelerate conversion.
• Leads a highperforming digital marketing agency partners fostering accountability innovation and strategic thinking.
• Partners with internal stakeholders including Sales Product Compliance Technology and Creative to ensure alignment and streamlined across all campaigns.
• Ensures brand consistency and compliance across all digital channels and platforms.
• Oversees digital media planning and campaign across paid social platforms.
• Guides creative development to ensure assets are optimized for each platform and align with audience needs funnel stage and performance goals.
• Defines KPIs reporting frameworks and attribution models to evaluate campaign performance and media efficiency.
• Translates performance data into actionable insights and strategic recommendations to improve engagement lead quality and ROI.
• Manages the paid social marketing budget allocating investments based on performance data and strategic priorities.
• Oversees external partners and vendors to ensure quality optimization and ongoing alignment with business goals.
• Performs other duties as assigned.

Reports To:

• VP Marketing Acquisition & Ops

Qualifications

Qualifications Education Requirements

• Bachelors Degree

Qualifications Education Preferred

• Masters Degree

Qualifications Education Field(s)/Profession(s)

• Marketing Communications Digital Media or a related field.

Qualifications Experience/Skills/Competencies

• Minimum 10 years of progressive experience in digital marketing including at least 3 years in a leadership role.
• Proven success managing paid media across Meta and other paid social platforms.
• Deep experience driving fullfunnel performance from awareness to conversion and retention with close CRM integration.
• Strong analytical acumen and experience with platforms such as Google Analytics Meta Ads Manager.
• Excellent leadership communication and vendor management skills to break down silos and work across teams to deliver campaigns that are integrated and impactful.
• Strong project management abilities with a track record of delivering largescale crosschannel campaigns on time and on budget.
• Ability to initiative drive results and hold yourself and others accountable to a high standard.
• Able to challenge the status quo test new approaches and inspire your team to think creatively and strategically.
• Experience in a highly regulated industry (e.g. financial services mortgage insurance).

Compensation

The base salary range for this position is $92700 $154500 inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidates work location skills education and experience. In addition to those factors we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health dental vision life insurance paid timeoff benefits flexible spending account 401(k) with employer match and ESPP.

Additional Information

The application deadline for this job opportunity is 6/23/2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color sex (including pregnancy) sexual orientation religion creed age national origin physical or mental disability gender identity and/or expression marital status veteran status or other characteristics protected by law.

Required Experience:

Director