Associate Director US HCP Brand Marketing Aficamten
Associate Director US HCP Brand Marketing Aficamten
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Job Description
Cytokinetics is a latestage specialty cardiovascular biopharmaceutical company focused on discovering developing and commercializing firstinclass muscle activators and nextinclass muscle inhibitors as potential treatments for debilitating diseases in which cardiac muscle performance is compromised. As a leader in muscle biology and the mechanics of muscle performance the company is developing small molecule drug candidates specifically engineered to impact myocardial muscle function and contractility.
In this exciting role the Associate Director US HCP Brand Marketing (AFICAMTEN) will not only have a significant impact on the continued and future success of our US business at Cytokinetics but also the lives of those living with this challenging disease.
You will support planning and implementing critical product strategy and HCP tactics. This role will develop and execute through indepth understanding of HCPs a cohesive plan to execute branded campaign and tactical plans design and build brand experience initiatives and prepare for the organizations first product launch.
As an associate director you will play a critical role in driving the Brand strategy ensuring the development and executional planning of content and partner with the customerfacing organizations to inform tactical development and executional excellence. They will work closely with a broad set of crossfunctional stakeholders. This individual must have the ability to contribute strategically as a thought partner but also work independently as a manager of activities to flawlessly execute the HCP tactical plan. It is imperative that this person drive performance and marketing excellence through partnership and collaboration.
RESPONSIBILITIES:
Assist in the of the Branded campaign strategy to effectively convey key messages to target audiences. Work in close collaboration with crossfunctional teams to ensure alignment with broader organizational goals.
Support the development of creative and breakthrough content that resonates with the target audience. Ensure consistency of messaging across various channels and touchpoints.
Support the development and of media investment strategies to maximize reach and engagement in partnership with Omnichannel Digital Lead.
In collaboration with media and research/analytics partners help establish a robust measurement framework to evaluate the impact and success of marketing initiatives. Provide regular reports and insights to internal stakeholders adjusting strategies and initiatives as needed.
Support the fully integrated branded campaign including key tactics such as the branded HCP website branded Interactive Visual Aid and other key tactical initiatives to drive engagement of key stakeholders at launch. Collaborate with internal teams (Digital Medical Corporate Communication Patient Advocacy) and external vendors to ensure a seamless user experience and enable product adoption.
Liaise closely with the internal legal regulatory and medical review and approval to execute brand tactics efficiently and compliantly
Manage HCP budget and support quarterly business and budget reviews; develop/track metrics to ensure success of programs and agency efficiency.
Create a hardworking inclusive and supportive team culture. Fostering a culture that celebrates and values a team of diverse experiences and backgrounds and elevating team potential through collaboration and clear communication.
Domestic travel up to 20.
QUALIFICATIONS
Bachelors Degree is required; MBA or other advanced degrees is preferred
8 years of pharmaceutical experience with focus on US/global marketing and brand management
Demonstrated ability to develop HCP marketing strategy and execute/measure promotional campaigns
US launch experience required experience in cardiovascular therapeutic rare disease and/or oncology category preferred
Experience with ETASU REMS implementation and working with specialty pharmacies preferred
Strong understanding of legal and regulatory environment in pharmaceutical promotions pharma industry guidelines and other compliancerelated issues
Highlevel strategic thinking with the ability to translate customer insights into actionable marketing strategy
Strong analytical and critical thinking skills demonstrated ability to be a proactive thinker and to embody a solutionoriented mindset
Proven selfstarter able to work independently able to handle full workload across multiple projects
Collaborates seamlessly across functions to build effective working relationships and align on strategy and .
High level of selfawareness and understanding of the importance of selfmonitoring behavior for continuous improvement
Demonstrated success working collaboratively in a matrix environment and building sustainable and collaborative relationships with internal and external customers
Ability to articulate and convey complex data and information concisely to internal and external stakeholders
Excellent written and verbal communication skills
Pay Range:
Our employees come from different backgrounds and we celebrate those differences. We are looking for the best candidates for our open roles but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at Cytokinetics and believe you can add value to our team we would love to hear from you.
Please review ourGeneral Data Protection Regulation (GDPR) policyPRIOR to applying.
Our passion is anchored in robust scientific thinking grounded in integrity and critical thinking. We keep the patient front and center in all we do all actions and decisions are in service of the patient and their caregivers. We champion integrity ethics doing the right thing and being our best selves.
Fraud Warning: How to Identify Impersonated Cytokinetics Job Postings and Offers
Recently there have been fraudulent employment offers being sent to candidates on behalf of Cytokinetics. Please be advised that all legitimate offers from Cytokinetics will come directly from our official email domain and will only be made after completing a formal interview process.
Here are some ways to check for authenticity:
We do not conduct job interviews through nonstandard text messaging applications
We will never request personal information such as banking details until after an official offer has been accepted and verified
We will never request that you purchase equipment or other items when interviewing or hiring
If you are unsure about the authenticity of an offer or if you receive any suspicious communication please contact us directly at
Cytokinetics is an Equal Opportunity Employer
Required Experience:
Director
Employment Type
Full-Time
