US Brand Lead Oncology Director II
US Brand Lead Oncology Director II
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Salary Not Disclosed
1 Vacancy
Job Description
This position serves as the US Brand Lead/Marketing Director II in Oncology to optimize onmarket and future launch indications. Lead strategic planning and development of key marketing pillars such as brand story positioning segmentation creative development and messaging. Spearhead all marketing initiatives from strategic development with global and new product planning (upstream marketing) to full gotomarket strategy development including appropriate approval process for current and future indications.
The candidate must be able to operate in a fastpaced organization with high expectations and accountability on quality of deliverables in partnership with internal and external stakeholders to achieve financial objectives. Develop and maintain strong working relationships with crossfunctional partners to drive business results in a compelling effective and timely way. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients winning as a team and a desire to accelerate career advancement upon success in the role.
This Headquarters position will report directly to the Head of Marketing Franchise A . This role will engage with appropriate cross functional areas of the Integrated Brand Team (IBT) Asset Strategy Team (AST) in addition to the alliance governing bodies (i.e JIBT) with increased focus on engaging with the Commercial Triad Market Access and MABI teams. This person will also have the Director Marketing FL and Director Marketing DLBCL report to them.
Responsibilities:
Responsible for developing the overall brand strategy leading the marketing team and overseeing budget and implementation to ensure business growth and financial goals are achieved.
Develop and implement comprehensive marketing strategies to maximize sales market share and profitability for existing indications and launch indications.
Lead inspire and develop marketing team to as highperforming brand team
Lead financial forecasting for on label indications and manage US P&L while overseeing brand budget. Partner closely with functional partners for prelaunch indications.
Ensure consistent brand strategy and across functional partners including consumer sales sales training etc.
Partner with crossfunctional teams to develop brand strategy positioning and prepare for internal and external events. Responsible for working closely with medical affairs market access market research sales and HEOR to ensure of one vision for the brand. Sit on core team meetings including IBT IBT SteerCo and AST.
Understand business and competitive landscape including where the market is going. Partner with Market Analytics and Business Insights to make data driven decisions and better understand opportunities to drive the brand forward or prepare for marketing events. Continue to evaluate the effectiveness of strategies and tactics through measurement and metrics to ensure positive return on investment and achievement of brand objectives.
Qualifications :
Bachelors degree required.
Relevant experience (minimum of 10 years) in a pharmaceutical/biotech setting with exposure to multiple areas of the industry (e.g. drug development and/or commercialization)
Ability to lead teams effectively in highpressure environments to meet brand needs and goals.
Strong strategic thinking collaboration facilitation and problemsolving skills
Demonstrates strong cross functional influence and leading without authority
Must have positive attitude strong written and interpersonal skills as well as excellent planning and organization skills to support brand objectives.
Excellent oral and written English communication skills.
Preferred:
MBA and/or scientific background and/or Global experience.
Advanced degree preferred (e.g. PhD MBA)
Must have the ability to effectively collaborate with motivate and influence various levels/grades within the organization and outside of the organization.
Ability and willingness to respectfully challenge team members functions and alliance partners and manage conflict in order to assess fully all opportunities options risks and mitigations.
Experience working in a joint venture commercial partnership is a plus.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Fulltime
Employment Type
Full-time
