Sales Insight Manager
Sales Insight Manager
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Job Description
Sales Insights is the team responsible for leading the development of salesdriven and analytical solutions for NBCUs linear TV digital & streaming products across our Latin American markets. The person will be based in Brazil working with a team of individuals each servicing some respective clients. The Sales Insights team members are consultants to the ad sales affiliate sales marketing and creative departments and are the goto people for all audience and market intelligence information for commercial purposes.
Responsibilities
- As a priority the Sales Insights Manager will help the Ad Sales Affiliate Sales Marketing and Creative departments in order to bring pertinent arguments to conclude a sale.
- Help the Sales Insights team a group of individuals located across different markets helping drive revenue for NBCUs linear and digital properties through the usage of data.
- Be the expert in all data be it Linear TV Digital or Streaming for the Brazil market.
- Partner as an inhouse consultant to key stakeholders such as Ad Sales and Affiliate Sales by providing them insights support to help drive higher revenue including but not limited to: sizing markets for marketing initiatives or defining ways to measure client campaigns.
- Contributes data driven insights for developing successful sales strategies.
- Analyzes synthesizes and generates qualitative and quantitative information relevant to advertisers for making marketing and media spending decisions.
- Be an expert in both the latest audience trends and the key trends impacting our main clients industries.
- Help determine what are the best methodologies to apply for helping better measure client results.
- Educates the sales marketing and creative departments on the latest market trends.
- Maintains the Insights Sales Marketing and Creative departments up to date with industry changes case studies and regulatory impacts through internal and external networks.
- Acts as the NBCUniversal representative for key Research and Industry committees/events.
- Collaborates with the sales team presenting to clients on the most relevant pitches and client events.
Qualifications :
Basic Qualifications:
- Fully fluent in English
- 5 years of relevant media research experience required including TV Streaming Cross platform agency or consumer research
- 3 years of managerial experience
- 2 years of experience supporting a TV network group Streaming or OTT platform
- Experience working with clients
- Strong quantitative and qualitative skills including both analytical abilities as well as math proficiency
- Strong presentation communication and writing skills both in Portuguese & English (Spanish is a plus)
- Deep knowledge of the competitive media landscape in Brazil but also across the different Latin America markets preferably as well: Mexico Colombia Argentina and Chile
- Proficient with TV digital & Streaming metrics tools such as Kantar IBOPE TGI ComScore Adobe Analytics Social Bakers/Emplifi Brandwatch Digital I.
- Advanced knowledge in Microsoft Excel and PowerPoint
- Intermediate knowledge in Data Visualizations tools (such as Tableau Power BI and Domo)
- Ability to identify distill and articulate clear and actionable brand stories insights and recommendations from a variety of data sources
- A proven multitasker ability to manage numerous projects independently in a fastpaced deadlinedriven environment
- Bachelors degree in advertising communication economics management information systems marketing mathematics media psychology or statistics preferred
- Knowledge and understanding of the television industry relevant to broadcast cable streaming and new media including research terminology and methodology
- Selfstarter and proactive thinker with an innate curiosity bias for action and desire to push beyond the status quo
Desired Characteristics:
- Advanced study in Business or Data Analytics
- Spanish is a plus
- Facebook analytics Auditsa Google Analytics experience preferred
- Experience leading qualitative studies
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
