Business Development Coordinator
Business Development Coordinator
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Salary Not Disclosed
1 Vacancy
Job Description
*This job is located in Wood Dale IL.
About OPTO
We help our retailers win! OPTO is a leading designer and US manufacturer of retail fixtures in both the domestic and international markets. For over 40 years we have led the way in retail display ingenuity manufacturing display solutions backed by a comprehensive team of designers engineers and craftsmen. As a team we provide service and modular display solutions personalized and customized to our retailers needs. OPTOs modular systems offer limitless ways to tailor to our clients vision. Our team strikes the balance between form and function to deliver a retail experience that is authentic to each retailers brand.
Job Summary
OPTO is seeking a motivated and detailoriented Business Development Coordinator to support our designled sales and marketing teams. This role blends strategic outreach market research and internal coordination to help drive growth and expand our reach into targeted retail segments. From initial prospecting to tradeshow support the Business Development Coordinator ensures our outreach efforts are timely professional and aligned with OPTOs business goals.
The ideal candidate thrives in a fastpaced environment enjoys building authentic relationships and is energized by behindthescenes contributions that lead to visible results.
This position requires travel to attend industry events such as conferences and tradeshows. Depending on prospects and project opportunities travel for client visits may also be needed.
Key Responsibilities:
Research & Prospecting
- Research and identify potential retail clients and A&D firms using platforms like ZoomInfo and LinkedIn.
- Take ownership of specific retail segments previously researched by the team; maintain update and build upon these segment portfolios for ongoing growth.
- Monitor capital projects across sectors such as collegiate hospitality stadiums and live events.
- Stay current on retail trends competitive activity and industry shifts to inform outreach strategies.
- Track upcoming tradeshows networking events and speaking opportunities.
Outreach & Lead Generation
- Focus primarily on warm outreachincluding posttradeshow followups and marketinggenerated leads.
- Execute cold outreach (email LinkedIn mailers) as directed by your manager based on industry trends and highpotential accounts.
- Craft and deliver prospect communications in coordination with the Marketing team.
- Support efforts to reengage past clients and keep conversations active with warm leads.
- Schedule and coordinate meetings Lunch & Learns and sales support materials.
CRM & Data Management
- Maintain and update lead records in CRM platforms (Salesforce HubSpot).
- Segment and organize contact lists for targeted outreach.
- Track inquiry activity and report on lead status to support team visibility and planning.
- Maintain ownership over your portion of the CRM datasetensuring clean current and complete records.
- Coordinate logistics for tradeshows and industry eventsincluding shipments schedules and onsite materials.
- Prepare outreach collateral sample kits and A&D library packages.
- Assist with pre and postshow communications and lead tracking.
- Work closely with Marketing to ensure consistent messaging across touchpoints.
Soft Skills & Traits
- Natural relationshipbuilder who connects easily with others while maintaining authenticity and professionalism.
- Selfstarter with a growth mindset and eagerness to learn about the retail industry and OPTOs product offerings to engage confidently and knowledgeably with prospects and clients.
- Curious and confidentcomfortable asking questions digging into details and building product knowledge to support meaningful conversations.
- Detailoriented with excellent time management and followthrough.
- Team player who collaborates effectively across departments to support shared goals.
- Adaptable and resourcefulable to prioritize tasks shift gears quickly manage multiple conversations at once and stay organized in a fastpaced multitasking environment.
Qualifications:
- Associates or Bachelors degree in Communications Marketing Business or a related field preferred.
- 2 years of experience in business development lead generation or sales support.
Retail experience in any capacity (sales operations merchandising design etc. is valuable; experience in fixture manufacturing is a plus.
Familiarity with CRM platforms such as Salesforce or HubSpot; ZoomInfo experience preferred.
Strong research communication and organizational skills.
Proficient in Microsoft Office and comfortable adopting new digital tools.
What We Offer:
- A collaborative creative and supportive team passionate about retail design and innovation.
- A diverse workload that allows involvement from initial outreach through project delivery.
- A casual professional work environment with opportunities for personal and professional growth.
- Competitive compensation and benefits package.
Accessibility Accommodation Statement:
OPTO is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. If you (or another applicant you know) require assistance accessing or reading this job posting or need accommodations during the application process please contact OPTO will provide reasonable accommodations to ensure equal access to the application process in accordance with applicable state and federal law.
Equal Employment Opportunity Policy:
OPTO is an equal opportunity employer. OPTO prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law.
Required Experience:
IC
Employment Type
Full-Time
