Senior Marketing Analyst
Senior Marketing Analyst
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.
About the Role:
We are seeking a detailoriented and datadriven Senior Marketing Analyst to join our Marketing Analytics team. You will join a dynamic crossfunctional team that drives growth through multiple marketing channels including paid media paid search email social brand SEO ASO and more. This role will play a critical role supporting the team with insights analysis and recommendations that optimize new subscriber acquisition freetopaid conversion customer expansion and retention. You will have the opportunity to bring your expertise in analytics and digital marketing to the team to shape inform and optimize our marketing strategy campaign performance customer acquisition and engagement through measurement testing reporting analytics and decision support.
You are ideal for this role if you are passionate about data experimentation digital marketing outcomesoriented curious and collaborative. You will report to the Director of Marketing Analytics.
Responsibilities:
Analyze digital marketing growth and performance campaigns across channels including paid media paid search social email SEO and ASO to assess performance and identify areas for improvement and optimization
Develop and maintain dashboards and reports that track key metrics and KPIs
Conduct A/B tests and experiments to continually optimize and improve campaign performance including creatives landing pages emails keywords and CTAs
Collaborate with agency partners to refine and optimize audience segmentation and media targeting strategies
Identify opportunities to improve performance and increase marketing spend ROI and ROAS
Collaborate with Product and Engineering teams to implement tracking and attribution mechanisms and optimize ecommerce UX to improve conversion rates
Map the customer journey and analyze user behavior in order to develop strategies that improve acquisition adoption and retention outcomes
Travel up to 10 of the time
Basic Qualifications:
Bachelors degree from an accredited notforprofit University or College
A track record of commitment to prior employers.
7 years handson experience as a marketing analyst preferably in a Growth and/or Performance Marketing analytics role
Deep understanding of digital marketing channels including paid media SEO SEM social media and email marketing
Familiarity with web analytics (e.g. Google Analytics Adobe Analytics) and digital attribution methodologies
Experience with A/B testing and building experiment plans
Deep expertise with data analysis and reporting tools e.g. SQL Tableau Looker etc
Experience with statistical analysis bonus if you have experience with predictive analytics
Proven ability to interpret data identify trends and provide actionable insights and recommendations
Ability to clearly and effectively communicate datadriven insights to both technical and nontechnical audiences
Excellent time and project management skills as well as motivation to succeed in a fastpaced dynamic environment
Excellent communication and presentation skills
Whats In It For You
When you join CoStar Group youll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performancebased incentives. CoStar Group also invests in your professional and academic growth with internal training tuition reimbursement and an interoffice exchange program.
Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life legal and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
Onsite fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Groups Diversity Equity & Inclusion Employee Resource Groups
Complimentary gourmet coffee tea hot chocolate fresh fruit and other healthy snacks
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drugfree workplace and perform preemployment substance abuse testing
Required Experience:
Senior IC
Employment Type
Full-Time
