Senior Media Director Health Media

Agency :

Havas Edge Boston

Job Description :

The Senior Media Director Health Media is a key member of the Health Media team and is responsible for delivering smart innovative and performance driven Digital campaigns for its healthcare clients. You will serve as a strategic resource and partner on clients current state and areas of opportunities across media investments along with partnering with the Strategy and Comms team in selecting media partners that achieve strategic and tactical objectives in the world of healthcare and pharmaceutics.

Additionally you will lead and manage workflow processes to ensure fulfillment on all media planning analysis and scheduling requests. You will also partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical channel and crosschannel plan recommendations.

The Senior Media Director Director Health Media will lead the team in staying at the cutting edge of Digital innovation within the industry and educate the larger brand/client teams on relevant opportunities and challenges.

Essential Job Functions and Duties:

Main Responsibilities:

• Act as lead and main point of contact for overall digital media investments business and strategy development with Healthcare and Pharmaceutical clients.
• Expand and grow the Digital Media Investment offering at Havas Edge; identify and develop the optimal strategic and tactical performance campaign approach within channel (Display Mobile programmatic etc. and for cross channel
• Develop and present clientfacing Digital Investments Plan presentations
• Develop guidelines and strategies that can apply across the business and to individual campaigns as they are planned in partnership with Strategy and Comms
• Oversee all media campaigns from concept to completion ensuring campaigns are executed with excellence and media plans stay within budget
• Maintain quality control while ensuring projects and campaigns are produced completely correctly accurately and efficiently for clients
• Identify and capitalize on trends through partnership with Client Service Analytics and other Digital Media leads to apply broader brand learnings as relevant
• Partner with key media partners to develop unique opportunities and/or identify key initiatives for potential programs
• Be accountable for accuracy media intelligence and thought leadership (syndicated insights RFPs etc.
• You demonstrate a solid understanding of our clients business the business problem(s) to solve and offer solutions to and the consumer journey
• Identify and advise on new ways to reach targets by staying apprised of industry standards along with new media programs and opportunities

Media Planning & :

• Operate and execute media planning and buying for the delivery of advertising campaigns for your client portfolio; evaluate and assess media performance to determine the extent to which the original media objectives strategies and KPIs were accomplished
• Be accountable for reaching targeted client objectives KPIs deadlines budgets etc.
• Oversee and manage client requests in partnership with Client Services to ensure client satisfaction on campaign delivery and performance is met (i.e. plan changes budget changes QBRs etc.
• Ensure team members are providing Client Services with campaign insights reporting and optimization recommendations and input on regular reporting documents
• Oversee the implementation and of the crosschannel media research and media plan which includes consumer profile development consumption reports flowcharting budgeting scheduling and establishing benchmarks for control KPIs CPA etc.

Insights & Brand Learnings:

• Support and partner with Advertising Operations and Analytics team in streamlining and standardization of reporting and gathering of insights.
• Ensure insights are strategically applied to future efforts for the brand and packaged in a consistent and productive way
• Work collaboratively on learning agendas for the brand as well as partnerspecific initiatives

Team Development & Leadership:

• Lead and manage a collaborative productive working environment with junior team members and other internal departments to ensure media strategies are being delivered and campaign goals/client needs are being met
• Support the VP Digital Media and Group Media Director in building a high performing Digital Media team through continued education fostering productive work relationships and career growth opportunities
• Help establish challenging team goals and objectives balancing client company and department needs
• Advise on digital team resources required in line with client service needs
• Actively participate in the hiring and training process for direct reports as well as other team members across the Digital Media pillar

Position Requirements:

• You have a minimum 10 years experience in the digital media space
• You have a minimum 8 years of handson experience in media planning and media buying specifically in an agency environment
• 5 years minimum at a healthcare or pharma focused agency
• You have prior experience in multichannel campaigns management (Display Mobile Programmatic etc.
• You have experience within Ad Exchange platforms (i.e. Google Facebook etc.
• You are proficient with any of the following tools: AdServer Prisma Nielsen @Plan AdRelevance Google Analytics Datorama and other related software
• You have a solid understanding of media research and how to leverage data
• You have demonstrated success in owning highquality campaigns that have provided measurable and meaningful results
• You understand the elements of strategic marketing performance planning and can actively participate to deliver against it
• You are familiar with the principles of marketing and advertising media concepts and terms creative and budget requirements
• You demonstrate a complete understanding of agency planning procedures and internal capabilities
• You have prior experience overseeing media bookings and oversight of financial tracking
• You show proven success in establishing building and maintaining relationships with clients
• You can manage multiple projects with short timelines in a fastpaced dynamic environment and experienced in managing projects from concept to completion
• You work well under pressure while maintaining accuracy strict confidentiality and a professional demeanor
• You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong crossfunctional teamwork
• You have prior experience in managing training and mentoring junior staff; ability to set clear objectives and daytoday priorities for yourself and junior staff members
• You are advanced in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables VLOOKUPs) with the ability to analyze data and draw conclusive insights
• You have outstanding written and oral communications skills and the ability to think strategically
• You have a high level of attention to detail and organization
• You demonstrate high initiative and willingness to assume greater responsibility
• You are selfmotivated and productive in both independently and in a collaborative team setting

Preferred Education Experience and Skills:

• Bachelors Degree in Marketing Advertising or related field of study

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.