Outbound Marketing Manager Seller Success
Outbound Marketing Manager Seller Success
Posted on :
02-05-2025
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1 Vacancy
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Job Description
Independent sellers generate approximately 60 of sales in Amazon stores and each year we spend billions of dollars to improve their experience with services programs and tools designed to make running an online business a profitable sustainable enterprise for sellers of all sizesfrom multinational brands to small businesses down the street. Outbound marketing is an essential lever used to recruit and communicate with sellers to help them reach their growth potential.
Were looking for an experienced detailoriented email marketer to build and optimize email programs that inspires brands and 3P sellers to sell with Amazon and adopt tools and services to accelerate their growth. You will be responsible for the planning A/B experimentation and measurement of various automated email programs aimed at new seller acquisition onboarding and program adoption. You will play a central role in collaborating with internal stakeholders to create and bar raise email campaigns and serve as the subject matter expert on email marketing best practices and governance. Our ideal candidate has expertise in HTML email development across multiple email service providers and must be comfortable fixing email rendering issues for mobile and MS Outlook.
Key job responsibilities
Create and manage highquality automated B2B email programs supporting the new seller journey
Collaborate with program owners to inform the creation of engaging content including value propositions incentives and call to actions
Develop and optimize segmentation and content personalization strategies for targeted cohorts to drive seller growth
QA outbound communication to ensure legal and regulatory compliance (CANSPAM)
Define and execute iterative A/B testing to continually improve engagement and impact through optimized messaging and targeting
Analyze campaign performance and optimize for maximum engagement and ROI
Report on weekly performance and develop meaningful insights and recommendations sharing learnings with global stakeholders
4 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Experience executing endtoend development of automated email marketing campaigns
Bachelors degree or equivalent
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Pardot certified
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Were looking for an experienced detailoriented email marketer to build and optimize email programs that inspires brands and 3P sellers to sell with Amazon and adopt tools and services to accelerate their growth. You will be responsible for the planning A/B experimentation and measurement of various automated email programs aimed at new seller acquisition onboarding and program adoption. You will play a central role in collaborating with internal stakeholders to create and bar raise email campaigns and serve as the subject matter expert on email marketing best practices and governance. Our ideal candidate has expertise in HTML email development across multiple email service providers and must be comfortable fixing email rendering issues for mobile and MS Outlook.
Key job responsibilities
Create and manage highquality automated B2B email programs supporting the new seller journey
Collaborate with program owners to inform the creation of engaging content including value propositions incentives and call to actions
Develop and optimize segmentation and content personalization strategies for targeted cohorts to drive seller growth
QA outbound communication to ensure legal and regulatory compliance (CANSPAM)
Define and execute iterative A/B testing to continually improve engagement and impact through optimized messaging and targeting
Analyze campaign performance and optimize for maximum engagement and ROI
Report on weekly performance and develop meaningful insights and recommendations sharing learnings with global stakeholders
4 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Experience executing endtoend development of automated email marketing campaigns
Bachelors degree or equivalent
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Pardot certified
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
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