CRM and Lifecycle Marketing Senior Manager
CRM and Lifecycle Marketing Senior Manager
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USD 120000 - 135000
1 Vacancy
Job Description
Meet Upside:
We created Upside to transform brickandmortar commerce. Our technology uses the sophistication of online retailprofit measurement attribution and incrementalityto provide users with more value on their everyday purchases and brickandmortar businesses with new profitable customers. Weve helped millions of users earn 2 to 3 times more cashback than any other product and hundreds of thousands of brickandmortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year and that value goes directly back to our retailer partners the consumers they serve and important sustainability initiatives.
The Impact Youll Make:
Youll drive the evolution of our email push and inapp messaging channels transforming our business into a multivertical platform. Youll report to the Senior Director CRM and Lifecycle Marketing and youll play a crucial role in activating engaging and retaining our growing user base.
Channel Expertise: Own and optimize email push and inapp messaging to activate engage and retain users ensuring best practices and deliverability in alignment with industry trends.
Campaign Calendar Ownership: Develop and maintain a comprehensive CRM campaign calendar aligning with strategic goals product launches and marketing objectives.
CrossFunctional Collaboration: Collaborate closely with Product Data Creative Acquisition and Merchant teams to ensure seamless of campaigns and initiatives integrating CRM strategies into key product launches and marketing initiatives.
DataDriven Optimization: Analyze CRM data to identify trends run A/B tests and apply insights to improve engagement retention and conversion rates across all CRM channels.
CRM Automation: Leverage AI establish efficient CRM processes and manage timelines to keep CRM initiatives organized and on track.
Competencies Youll Need:
4 years of direct CRM or Lifecycle Marketing experience preferably supporting a consumer mobile application.
Deep functional knowledge of enterprise marketing engagement platforms such as Iterable Braze Hubspot and .
Proficiency in developing complex Lifecycle Marketing automation.
Experience owning maintaining and executing marketing campaign calendars.
Strong analytical skills and experience using data to drive decisions.
Desire to work crossfunctionally and build strong relationships across our organization.
Tools We Use:
Iterable
Email on Acid
Jira
Snowflake
Segment
Neustar/TransUnion Data Clean Rooms
Location:
This hybrid role is based in our Austin Chicago DC or NYC office. Inoffice attendance is required on Monday Tuesday and Thursday and may increase based on projectbased needs and changes to Upsides inoffice policy over time.
Compensation:
The U.S. base salary range for this fulltime position is $120000 $135000 equity benefits. The final starting pay will be determined based on jobrelated skills experience qualifications work location and market conditions. Your recruiter can share more about the specific salary range during the hiring process.
Benefits:
Medical dental and vision coverage starting on Day 1
Equity (ISOs)
401(k) program
Family planning programs paid parental leave
Physical fitness and wellness memberships
Emotional and mental health support programs
Unlimited PTO 10 paid federal holidays our annual weeklong Winter Break
Flexible work environment
Lunch reimbursement for inoffice employees
Employee Resource Groups
Learning and Development stipend
Transparent culture
Amazing mission!
Diversity and Inclusion:
Diversity drives innovation and our differences make us stronger. Were passionate about building a workplace that represents a variety of backgrounds skills and perspectives and we do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status. Everyone is welcome here!
If theres anything we can do to support a disability or special need during your application or interview process please email .
Notice To Recruiters And Placement Agencies:
This is an inhouse search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for and will not pay placement fees for candidates submitted by any party or agency other than its approved recruitment partners.
Required Experience:
Senior Manager
Employment Type
Full-Time
