Vice President Earned Media Strategy - Healthcare
Vice President Earned Media Strategy - Healthcare
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$ 145000 - 180000
1 Vacancy
Job Description
We Are Seeking
We are seeking a strongVice President to join our Media Relations team within our Health Practice. We are looking for someone who knows the media landscape has a unique experience telling stories and strong ability to counsel clients on and execute integrated media relations strategy. The following is a general outline of primary responsibilities.
What You Will Be Doing
- Serves as key integrated team member and daytoday client contact in support of strategic earned media campaigns including developing media relations action plans goals and objectives media targets story angles and outreach approaches in collaboration with and support from senior media relations experts
- Develop a strong understanding of the clients business and target audiences and work collaboratively with strategists digital and creative team members to deliver solutions that meet program objectives.
- Foster growth and team talent as a leader on the health media team including management of mid to junior health media team members.
- Have positive relationships with health business and consumer reporters understand industry issues that directly and indirectly affect clients and the media landscape and analyze and distill meaningful insights from media coverage.
- Generate story ideas and topic angles oversee team in developing media materials and pitch media to land earned coverage.
- Develop and lead corporate communications and executive visibility programs for leadership including research/vetting opportunities speaking/events thought leadership content and awards.
- Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
- Leverage external voices (e.g. advocates physicians patients bloggers/vloggers and other relatable voices) to impact clients their brands and marketing goals.
- Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid owned and earned channels.
- Support creative ideation on a consistent basis.
- Participation in officewide initiatives seminars and meetings to further professional learning and development.
- Actively participate in agency development and assist with new business.
Competencies
- Business Acumen align talent strategies to drive business goals
- Client Service client focus and ability to build trust and rapport across all levels
- Proactivity exhibit relentless pursuit for new and innovative talent strategies
- Collaboration build strong relationships at all levels across the organization
- Critical Thinking ask probing questions; anticipate and address critical talent gaps and needs
- Conflict Resolution possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Qualifications
- Bachelors Degree in Marketing Communications Public Relations or related field
- 810 years PR/communications experience
- Media relations experience
LA Salary range: $145000 $180000
Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money $60 monthly reimbursement to be used towards purchases that nourish your health mind body and soul
- MyDays Flexible holiday schedules
- ShortTerm Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.
We makeour careers website accessible to any and all users. If you need an accommodation to participate in the application process please contact us at . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume messages sent to this email address that are not related to an accommodation cannot be answered.
Required Experience:
Chief
Employment Type
Full Time
