Marketing Country Lead Azerbaijan

Visa is seeking an experienced and passionate Marketing Manager who will play a key role in shaping the Visa brand in Azerbaijan. This individual will lead both consumerfacing and client marketing efforts helping reinforce Visas position as the most innovative and trusted way to pay and be paid.

Based in Baku as part of CISSEE Marketing team this role will cover all key areas of marketing brand product client sponsorship and digital. The ideal candidate will be a handson leader comfortable navigating in a matrix environment and delivering highquality work with attention to detail and local nuance.

You will be expected to lead strategic planning and flawless across B2C and B2B efforts ensuring Visas brand relevance and preference among consumers clients (banks merchants FinTech) and the broader ecosystem.

This role supports across all marketing efforts (brand product client partnership & sponsorship and digital marketing).

You will roll up your sleeves and get right to work getting up to speed on our brand our live campaigns understanding and supporting our clients needs and ensuring all agency work is organized ontime and delivered to spec. It will not be boring we promise.

Responsibilities / Key Results Area:

Consumer Marketing

• Develop and execute marketing strategies tailored to Azerbaijans priorities and consumer insights aligned with regional business objectives.
• Achieve vital business metrics based on country priorities interfacing with internal stakeholders (Functions Business Development Team Country Manager) while collaborating across CISSEE Marketing team and CEMEA Hub.
• Lead endtoend campaign development including agency briefing digital media partnerships content creation etc.
• Activate and manage global sponsorship platforms i.e. FIFA WORLD CUP 2026 Disney F1.
• Design and implement local sponsorship activations i.e. music festivals sports fintech events.
• Deliver clear postcampaign analysis and performance reports to ensure continuous improvement.
• Manage our Visa Brand Evolution. Lead specific projects to support longterm health of the Visa brand & drive effective share of voice in the market.
• Effectively manage all stakeholders responsible for the successful implementation of a campaign including agencies suppliers merchants and banks and others as appropriate.
• Provide quantitative postcampaign and regular performance analysis in due time and incorporate learnings into future projects.
• Contribute to the identification of new market opportunities that will increase services to banks merchants and cardholders and increase the value of the Visa brand.
• Share best practice and successful programs with other Visa Regional offices.

Client marketing

• Build strategic marketing plans with clients including banks and merchants.
• Drive cobranded campaigns that support client growth and Visa usage.
• Help clients tap into Visas global platform and consult on bestinclass marketing practices
• Communicate annual / quarterly marketing plans to clients with regular updates at formal meetings.
• Drive marketing engagements with key clients including developing client marketing plans and of marketing initiatives and campaigns on behalf of Clients.
• Work to retain and grow Visas Clients business by delivering marketing solutions that maximize revenue and profitability for assigned products and services.
• Consult Visas Clients on best practices and successful programmes.
• Communicate annual / quarterly marketing plans to clients with regular updates at formal meetings.

Agency management processes and financials

• Manage key partnership with our brand agency and media buying agencies from strategy budgets plan development channel planning data analysis and media optimization to push our marketing evolution upstream especially in the digital and social fields.
• Manage local marketing budgets ensure accurate forecasting and reporting.
• Work closely with CISSEE Marketing team to manage countrys marketing budget and ensure that all activities adhere to Visas financial forecasting reporting sourcing legal and compliance policies.
• Actively support the global brand strategy by ensuring all campaigns comply with the brand strategy and visual and verbal guidelines & Visa policies.
• Ensure compliance and process correctness of Visa key controls.

Qualifications :

Bachelors degree in marketing business or a related field with a marketing foundation.
Minimum 7 years of marketing experience preferably in finance/payment industry retail services Creative Agency or similar.
Proven experience managing 360 degrees campaigns with strong digital social and content marketing capabilities.
Demonstrated track record in the development and implementation of integrated campaigns as well as in marketing consultancy and in agency management.
Experience in executing global sponsorships and managing local sponsorships is a plus.
Experience with content and digital marketing is a plus.
Multicultural sensitivity and interpersonal relationship management skills are essential including the ability to work effectively as part of a multifunctional country or regional team.
Strong planning organizational and problemsolving skills.
Strong communication planning and analytical skills.
Ability to manage multiple projects in a fastpaced environment under short timelines.
Should be proactive and demonstrate initiative responsive and sociable.
Strong personal motivation and commitment.
Fluent Azeri / English / Russian speaker.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office four days a week Monday to Thursday.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Fulltime