Position Summary The ANA already plays a leading role in the marketing industrys sustainability efforts. This includes our transformative work in programmatic media to create more effective advertising our work in Cross Media Measurement to create an environment that is clean from the start and the community of leaders we have assembled around inclusive and sustainable marketing that is not just changing the digital ecosystem but creating seismic change in our industrys impact on the planet while driving growth which we will continue to bring to the fore.
The future of the ANAs role in sustainability is all about growth. Our industry leaves money on the table the more we allow sustainable and inclusive marketing to fall by the wayside. Both are great imperatives for the future of not just our industry but of business.
By end of 2025 the ANA will be the first stop for marketers seeking resources related to sustainability community insights and innovation in the industry. As our industry continues to transform in the face of new regulation and consumer priorities we remain the foremost organization emphasizing and proving the business value of environmental sustainability and diversity equity and inclusion. To ensure this reputation expands and that we are providing marketers with the tools they need to drive growth that is more sustainable and inclusive we will collaborate with our internal business machines and industry partners to maximize ANAs presence relationships with CMOs and resources available to the industry.
This role is an opportunity for a highly motivated and passionate individual to advance the infrastructure of the Sustainability Practice that will benefit the 60000 marketers of ANAs membership in defining and activating marketings role in sustainability related activities. The ability for ANA members to leverage sustainability as a growth engine for brand builders is the key metric of success. This position reports to the President of SeeHer.
Primary Responsibilities:
Contribute to the strategic vision and lead the implementation of initiatives for the ANAs new Sustainability Practice unit
Execute industrywide initiatives collaborating with multiple stakeholders to achieve ambitious objectives
Create and manage project plans and timelines keeping stakeholders informed of their expected deliverables progress and actions they need to take in order to achieve desired outcomes
Effectively communicate and provide clear direction to colleagues within a matrixed environment external partners and member individuals at all levels (from intern/assistant to CSuite)
Proactively lead Sustainability Committee in an autonomous and entrepreneurial way while keeping manager informed of progress and raising hand for help when stuck
Manage implementation through completion and measurement
Build lead and manage all aspects of ANAs Sustainability Practice including committee cochairs partners thought leadership and cross Practice initiatives with Media Brand and GGC.
Oversee CoChairs and Leadership Team
Manage all aspects of quarterly events (inperson and virtual) strategy sourcing expert speakers driving registrations hosting sessions followup
Engage and communicate with Committee members
Drive initiatives and outcomes spearheaded by Committee members
Manage content strategy and updates for Sustainability Collective on ANAs digital assets
Serve as liaison between the ANA Global Growth Councils CMO Sustainability Accelerator (an executivelevel community for CMOs and Chief Sustainability/Diversity Officers) and ANAs Sustainability Practice (for general ANA membership) to ensure alignment of industry priorities
Help the President identify ways to measure success set benchmarks and report progress to Senior Leadership and the industry
Interpret and communicate key takeaways from meetings or events to communicate to stakeholders Senior Leadership and ANA members
Educate and engage ANA members about Sustainability by identifying trends best practices and developing/sourcing content frameworks and case studies from partners experts and brands
Professional Experience and Qualifications
Bachelors Degree and 10 years of experience in a marketingrelated field preferably at an agency clientside marketer or similar role
Driven by passion for people society planet with a general understanding of Sustainability trends and issues
Exemplary project management skills must be able to handle highvolume and highprofile initiatives with multiple stakeholders while remaining organized and calm throughout
Knowledge of modern marketing strategies that drive the double bottom line of business growth and societal good
Ability to work in a proactive autonomous way while keeping manager and stakeholders involved and updated as appropriate
Strong executive presence with the ability to present ideas make strategic recommendations provide rationale and advise Clevel leaders and their teams
Excellent writing and verbal presentation skills with the ability to distill and synthesize complex inputs into comprehensible insights
Exceptional critical thinking and problemsolving skills
Driven by results strong belief in you cant manage what you cant measure
Creative mindset for innovation
An eager willingness to jump in regardless of the size of the task from brainstorming and strategizing to meeting logistics and data entry (were a small organization so everyone must pitch in). Be handson with a persistent desire to go above and beyond striving for excellence no matter how small the task
Moderate travel required for events and meetings
Bonus Points:
Knowledgeable in environmental best practices
Content strategy copywriting and/or HTML experience
Community management and/or client service background is a huge plus
Ultimately were looking for an enthusiastic creative entrepreneurial resourceful empathetic curious and highly motivated individual
Salary and Total Rewards Package: Starting pay range: $110000 to $120000 based on relevant experience and qualifications.
Comprehensivehealth and wellness benefits 401k with company match hybrid workweek and flexible scheduling generous paid time off program casual dress code incentives and rewards.
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