Marketing Automation Platforms Lead
Marketing Automation Platforms Lead
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Job Description
Employment Type: Full Time Ongoing
Remuneration: $123044 $superannuation
Location: Kensington UNSW Campus (hybrid)
Why Your Role Matters
The Marketing & Digital Experience portfolio has been established to enhance UNSWs global brand reputation create sharper brand distinctiveness amplify UNSWs globally renowned expertise across societal impact framework themes and support the university to realise the ambition of its new Progress for All strategic plan. The team instils audience centricity and leverages UNSWs Adobe and Sales CRM investment to deliver deeper personalised relationships through sophisticated marketing content data digital experience and student recruitment functions to support UNSWs commercial and societal impact outcomes.
The Marketing Automation Platform Lead plays a key role in the Digital Experience team with responsibility for maintenance integration and ongoing optimisation of UNSW marketing automation systems to maximise lead generation and enrolment conversion for UNSWs future students audiences and achieving enrolment targets across all faculties. This role is critical for the successful delivery and maintenance of marketing automation campaigns and segmentation in CRM and Adobe.
The Marketing Automation Platform Lead reports to the Digital Experience Manager and has no direct reports rather acts as a subject matter expert and consultant within the team.
Main responsibilities summary
Manage marketing automation platforms to ensure efficient campaign audience segmentation and customer journey orchestration whilst collaborating with IT system owners in maintaining system integrity data security and user access controls
Maintain marketing automation workflows for optimal performance and scalability
Establish best practices for campaign creation testing and deployment with team alignment
Update marketing automation practices to improve efficiency and manage increased campaign volume and complexity
Implement lead capture strategies to develop highly segmented and personalised audiences for better engagement and conversion
Act as a superuser and champion of CRM providing training and support to drive adoption
Oversee the implementation and migration of marketing campaigns between systems
Report on campaign performance metrics and identify optimisation opportunities
Who You Are
We are looking for someone who is aligned with UNSWs vision and values who is clientservice focused with demonstrated consulting skills. We also need you to come equipped with:
Comprehensive understanding and experience with enterprise marketing automation platforms (preferably Adobe) including campaign management email marketing lead scoring workflow automation A/B testing and integration with CRM systems
Deep understanding of marketing operations customer journey design and marketing automation best practices
Demonstrated ability to present digital marketing concepts and results in a compelling way whilst effectively liaising with stakeholders
Experience using Customer Relationship Management (CRM) systems (ideally Microsoft Dynamics or Salesforce) for data activation across digital channels
Demonstrated analytical skills with the ability to derive insights from campaign performance data and recommend optimisation strategies
Knowledge of data privacy regulations and marketing compliance requirements
Working hours are Monday to Friday business hours. The role is based in Sydney Kensington Campus and works in a hybrid way 2 days per week in the office).
Visa sponsorship is not available for this position. Candidates must hold full rights to work in Australia to be considered for this position.
Benefits and Culture:People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. Our benefits include:
Access to up to 17 Superannuation contributions and additional leave loading payments
Additional 3 days of leave over the end of the year period
Discounts and entitlements (retail education fitness)
Recruitment process: Please submit your resume as well as cover letter. Well also be asking an additional question about your experience in the application form (you will be able to save it and come back to it if you need some time to think about them)
You can send via the Apply Now button. A copy of the Position Description can be found on.
Applications close: 13 May 2025 at 7PM.
Applications cannot be accepted if sent directly to the contact listed
UNSW is committed to equity diversity and inclusion. Applications from women people of culturally and linguistically diverse backgrounds those living with disabilities members of the LGBTIQ community; and people of Aboriginal and Torres Strait Islander descent are encouraged. UNSW provides workplace adjustments for people with disability and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.
Employment Type
Full-Time
