Digital Product Owner
Digital Product Owner
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description
We are seeking a dynamic and innovative Digital Product Owner to lead digital product commercial initiatives and drive the success of campaigns and products. The ideal candidate will have a strong background in digital marketing campaign management and commercialization.
Key Responsibilities:
- Digital Marketing Campaigns Plan execute and optimize digital marketing campaigns across various channels (social media email marketing SEO PPC) to drive brand awareness engagement and conversions.
- Content Strategy and Management Develop and implement content strategies aligned with business goals managing content creation distribution and performance analysis.
- User Experience (UX) Optimization Apply UX design principles user research and usability testing to enhance website and app interfaces for improved user satisfaction and conversion rates.
- Data Analysis & Analytics Utilize tools like Google Analytics and Power BI to track campaign performance user behavior and conversion data translating insights into actionable marketing strategies.
- Customer Relationship Management (CRM) Use CRM software to manage customer data automate marketing efforts personalize communications and analyze customer interactions.
- Social Media Management Oversee content creation scheduling and analytics across key platforms. Monitor trends engage with the community and optimize performance to align with marketing goals.
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Implement strategies to improve website visibility drive organic traffic and manage paid search campaigns.
- Project Management Utilize project management methodologies to oversee digital projects from conception to completion.
- Digital Trends & Technologies Stay updated on the latest digital marketing trends tools and technologies applying innovations to drive marketing success.
- P&L Management Oversee revenue generation budget planning and allocation for digital marketing initiatives ensuring costeffectiveness and ROI.
- Regulatory Compliance Ensure adherence to legal and regulatory considerations in digital marketing such as GDPR and CCPA to maintain compliance.
- Brand Management Develop and maintain a consistent brand presence across digital platforms aligning marketing efforts with the overall brand strategy.
- Online Sales Strategy Develop and optimize online sales strategies and conversion rate optimization initiatives.
Employment Type
Full-Time
