RSA- Americas Marketing Manager

RSA Americas Marketing Manager

RSA provides trusted identity and access management for 12000 organizations around the world managing 25 million enterprise identities and providing secure convenient access to millions of users. RSA specializes in empowering securityfirst organizations in financial services healthcare energy technology services and other industries to thrive in a digital world delivering complete capabilities for modern authentication access lifecycle management and identity governance. Whether in the cloud or onpremises RSA connects people with the digital resources they depend on everywhere they live work and play.

As the Americas Marketing Manager you are a key pillar in RSAs pipeline/bookings machine. You will be responsible for driving marketing initiatives that directly contribute to sales pipeline and revenue goals. Programs may include field events webinars local campaigns Accountbased Marketing (ABM) SDR cadences and callout initiatives and thirdparty demandgeneration engagements. Your efforts will support the Americas Enterprise Commercial Federal and SDR teams in Canada the USA and the LATAM region. In this role you are the key liaison between marketing and Americas sales ensuring the marketing efforts are making a positive impact.

Location:Burlington MA 3 days in office 2 days remote)

Responsibilities:

Sales and Marketing Alignment:

• Collaborate closely with the Americas Enterprise Commercial and SDR teams to understand the nearterm and longerterm business goals and challenges. Create marketing plans that directly support these goals and measure effectiveness.
• Work with sales on critical verticals and regions including Fed and LATAM to build out and execute marketing initiatives.
• In targeted cases work on strategies to land net new logos and cross / upsell existing accounts.
• As needed contribute to Americas marketing materials including collateral landing pages blogs etc.
• Foster strong relationships with sales teams becoming a trusted partner and advisor in marketingrelated activities.
• Communicate regularly with sales and ensure teams are aware of all corporate marketing initiatives.

Lead/MQL Management:

• Understand the RSA marketing funnel and lead flow mechanics.
• Understand leads needed to drive desired pipeline and bookings
• Track leads and MQLs and ensure that proper followup occurs by sales
• Brief and prepare Sales Development Reps (SDRs) for marketinggenerated leads from all marketing activities e.g. events campaigns and other demandgen efforts.
• Develop and monitor SDR Salesloft cadences to ensure a seamless handoff from marketing leads.
• Work closely with the SDRs on the lead followup measuring the effectiveness of marketing messages and optimize messages to improve performance.
• Share insights about leads and marketing results with marketing leadership

Field / Virtual Event Management:

• Work with sales to identify the right events to drive the business.
• Plan execute and manage field and virtual events to increase RSAs brand awareness and generate leads in the region.
• Develop event strategies and goals
• Manage in person and virtual event logistics budget management setup and staffing.
• Measure and report on the success of events tracking key metrics such as budget lead generation pipeline impact and ROI.

Account Based Marketing (ABM)

• Understanding the business goals and in partnership with sales identify account and segment targets and develop marketing strategies to reach them.
• Using 6Sense and other creative methods develop and execute ABM strategies and campaigns
• Track marketing performance and measure ABM campaign effectiveness.

Requirements:

• Bachelors degree in marketing business or a related field.
• Proven experience in B2B technology marketing campaigns ABM and demand generation.
• Strong understanding of sales and marketing alignment and experience collaborating closely with sales teams.
• Demonstrated ability to develop marketing initiatives that drive engagement and business
• Excellent communication and relationshipbuilding skills.
• Ability to think creatively generate new ideas and find innovative solutions to marketing challenges.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Knowledge of marketing automation platforms CRM systems and analytics tools. (Pardot Salesforce Google Analytics and preferably 6Sense)
• Experience in event management and lead generation activities.
• Results driven mentality

Travel 15 of time

If you have a passion for marketing and driving business results we encourage you to apply. Join our team and play a crucial role in driving sales and marketing alignment enhancing RSAs brand awareness and driving lead generation.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RSA are based on business needs job requirements and individual qualifications without regard to race color religion national origin sex (including pregnancy) age disability sexual orientation gender identity and/or expression marital civil union or domestic partnership status protected veteran status genetic information or any other characteristic protected by federal state or local laws. RSA will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training. All RSA employees are expected to support this policy and contribute to an environment of equal opportunity.

If you need a reasonable accommodation during the application process please contact . All employees must be legally authorized to work in the US. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time including prior to the advertised closing date.