Marketing Executive FT Specialist Events FT Live
Marketing Executive FT Specialist Events FT Live
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Job Description
About Us
The Financial Times is one of the worlds leading news organisations globally recognised for its authority integrity and accuracy with a mission to deliver quality information and services worldwide.
At the FT curiosity thrives and ambitious thinking is rewarded. Here youre given the chance to reach millions create work that matters and deliver impartial journalism in a polarised world.
In our warm collaborative culture youll connect with a diverse community of experts who support your growth career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path youll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our Commitment to Diversity Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone with a focus on addressing those faced by underrepresented groups.
Business Area
FT Specialist is a specialist insight and global intelligence from the Financial Times. FT Specialist is made up of 19 brands incorporating 10 audience groups and 430000 paying subscribers across the world our global impact is strong and growing quickly. We provide unique audience groups with information that helps them take better decisions and operate more effectively.
These brands cater to the needs of fund management professionals financial advisers banking professionals economic development professionals US corporate boards and personal investors through a range of publications websites services and events.
FT Live is the global conferences and events division of the Financial Times Group. Our mission is to bring our global executive audiences the very latest in knowledge and opinion and connect them to one another.
From unique experiences such as the FTWeekend Festival to our seniorlevel business summits bestinclass awards and online hourly webinars our audiences regularly come back to discover the latest approaches and strategies connect with peers and elevate business opportunities to the next level.
While our physical events are on hold at the moment FT Live is now using worldleading event technology to bring you closer to the people and content that matter.
Job Purpose
Work with the Head of Marketing & Senior Marketing Manager to develop the marketing strategies to drive event registrations and deliver all event marketing across FT Specialist brands.
This job entails promoting numerous events conferences awards and webinars and will require skills across a broad range of subject areas. This includes driving delegate acquisition and helping to formulate and implement events. It will require the ability to identify support and deliver campaigns for specific audiences and regions as well as broader initiatives across the department. The role will work closely with internal team members to research and coordinate our market outreach seeking to increase the revenues that we derive from delegates as well as delivering an audience that reflects the quality and seniority expected of FT Specialist events.
Another element of the role is helping to support the event sales team by creating media kits and providing audience information and data when needed.
Main Duties and Responsibilities
General
- Work closely with the Head of Marketing to plan implement handle and analyse print and digital marketing activity to drive event registrations. Campaigns will include; email social print & online advertising
- Build new audiences for events through data research and work on audience segmentations
- Report on marketing activities carried out for sponsors and for internal collaborators
- Work optimally with the FT Live design team to produce marketing collateral and other required graphic designs for all marketing activities ensuring the brand guidelines are adhered to
- Work closely with other parts of the FT Specialist marketing team FT Live and the wider FT where appropriate to ensure collaborations are carried out to drive quality reach
- Ensure all activity fully supports the wider FT brand proposition and delivers through the line integration of communications and messaging
- Stay up to date with sector and industry trends (for example changes in digital marketing) and ensure that current marketing strategies are in line with these
Events
- Identify and implement key initiatives and marketing activities to acquire delegates for all events
- Work closely with the ops team sales team and content team to ensure speaker delegates & sponsors needs are met
- Brief send and measure email campaigns to drive registrations and delegate bookings
- Build and maintain minisites and registration pages
PERSON SPECIFICATION
Qualifications / Competencies / Skills / Experience
Essential
- Meticulous attention to detail
- Excellent creative judgement and copywriting skills
- Ability to handle multiple projects in a timely manner
- Selfstarter with high energy and initiative able to handle up down and across the organisation
- Excellent communication and interpersonal skills
- Demonstrate capability with Microsoft Office Suite/ Google Suite in particular Excel (including formulas charts graphs etc) and PowerPoint
Desirable
- Exposure to and knowledge of media/publishing
- Graduate or professional qualification in Marketing or a related Business area
- Experience in digital marketing and events including organic and paid social media campaigns
- 1 year of marketing experience
Whats in it for You
Our benefits vary by location but we are committed to providing bestinclass perks across all our offices. These include generous annual leave medical cover inclusive parental leave packages subsidised gym memberships and opportunities to give back to the community.
Full details of our benefits are availablehere.
Weve embraced a50 hybrid working model(averaging two to three days onsite) that fosters trust and remote adaptability while encouraging inperson camaraderie and peer learning. Additionally we are open to accommodating specificflexible working pattern requestsfor all roles where feasible.
Accessibility
We are adisability confident employerand aValuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions email and a member of our team will be happy to help.
Further Information
At the FT we embraceinnovation and the use of technologyand appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application it is essential that all information provided isauthenticand accurately represents yourskills experience and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure afair and transparent hiring processfor all.
#LISM1
Required Experience:
Unclear Seniority
Employment Type
Full-Time
