Sr Creative Strategist
Sr Creative Strategist
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Job Description
About us:
As a Fortune 50 company with more than 400000 team members worldwide Target is an iconic brand and one of Americas leading retailers.
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up. Here we believe your unique perspective is important and youll build relationships by being authentic and respectful.
Overview about TII
At Target we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers worldclass outcomes. That winning formula is especially apparent in Bengaluru where Target in India operates as a fully integrated part of Targets global team and has more than 4000 team members supporting the companys global strategy
Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.
We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests guest segments
and behaviors business objectives strategies and tactics overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities from awardwinning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy supportive and open team culture we deliver a holistically gratifying experience that guests can only get at in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create connect and collaborate.
A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing strategy & digital and youd lead/contribute to work that connects to millions of guests. Your
influence will drive sales and grow brand love through work thats guestcentric on brand category relevant and channel focused.
About This Opportunity
As a Sr Creative Strategist you will synthesize qualitative and quantitative research into cultural competitive and human truths that build to powerful insights and inform creative solutions. You will connect
and collaborate with partners across marketing media and creative to develop comprehensive strategies that deliver on enterprise business goals and objectives. You will support channel specific deliverables within
broader seasonal brand campaigns and internal strategic initiatives ranging from branding to events ensuring coordinated and cohesive messaging that connects with our guest and team members and inspires
desired behaviors. You will be responsible for authoring assignment briefs that clearly communicate channel specific needs broader strategic considerations the job tobedone and supporting research and context.
Roles and Responsibilities
Use your skills experience and talents to be a part of groundbreaking thinking and visionary goals. As a Strategist youll:
Understand Guest and Business needs through Secondary research
Unearthing and Compiling Guest insights relevant to the category or body of work
Creative Teams build a compelling creative output Understand and convert Marketing and Business needs into a Creative Brief Document that will help
Working with Cross Functional Teams to understand success metrics
Understand campaign results and business results to suggest changes required to the creatives
Colead resource and creative assignments operationalize creative capabilities to support the business and drive growth
Review & analyze campaign requirements with Cross functional teams
Contribute to various phases of endtoend process as Creative Strategy expert
Maintain deep digital expertise in assigned businesses/categories
Be a thought leadership in your area of expertise and have the ability to closely work with and drive the team towards superior creative output
Contribute towards process improvements documentation of processes standards and guidelines
Apply problem solving skills and think critically to create opportunities for innovation
About you:Four year college degree
6 8 years experience in brand strategy creative strategy account planning digital marketing planning marketing planning design thinking or ecommerce
Strategic thinker with experience synthesizing information to generate actionable insights
Passionate about understanding emerging social cultural and industry trends.
Strong conceptual thinker
Compelling writer and presenter
Ability to author clear concise and inspiring creative briefs
Excellent oral and written communication skills
Strong organization skills
Ability to develop strong relationships
Ability to facilitate and clarify project expectations objectives and deliverables
Demonstrated ability to effectively navigate ambiguity
Ability to manage multiple projects in a fastpaced environment
Required Experience:
Senior IC
Employment Type
Full-Time
