Digital Marketing Coordinator

Hey there! Were Black Propeller one of thefastestgrowing digital marketing agencies in Maryland. We create innovative PPC advertisingstrategies for our expanding client base and we have a blast doing it.

Were looking to add a fulltime Digital Marketing Coordinator to our growing team. As a Coordinator you will have the opportunity to train and specializein either Paid Search (Google Bing)or Paid Social (Facebook Instagram LinkedIn)advertising.

Once trained youll join an account team andwork closely with our Account Managers to deliver amazing results to our clients.

Role Summary

The role involves assisting in the management and optimization of payperclick (PPC) advertising campaigns. Key responsibilities include conducting keyword research creating compelling ad copies managing bids and analyzing campaign performance. The individual will collaborate with the paid search team to drive traffic conversions and ROI through various search engines.

Key Responsibilities (Responsibilities & expectations include but are not limited to:

• Keyword Research: Conduct indepth research to identify highperforming keywords and phrases refining campaign strategies for enhanced search visibility.

• Ad Copy Creation: Craft engaging and persuasive ad copies that resonate with the target audience driving higher clickthrough rates and improved quality scores.

• Bid Management: Monitor and adjust bidding strategies to optimize budget allocation ensuring efficient spend and competitive ad placement.

• Performance Analysis: Regularly analyze campaign data to evaluate KPIs identify trends and provide actionable insights for continuous improvement.

• Collaboration: Work closely with the digital marketing team to coordinate efforts align strategies and drive increased website traffic boost conversion rates and enhance overall ROI across multiple search engines.

Core Skills (Hard & Soft Skills include but are not limited to:

• Adaptive Learning: Willingness to stay updated with industry trends algorithm changes and best practices in search engine advertising.

• Attention to Detail: Meticulousness in notetaking asking questions and inplatform adjustments.

• Collaboration: Effective teamwork and communication skills to work closely with the digital marketing team and coordinate efforts for a unified approach.

• Time Management: Ability to manage multiple tasks and campaigns efficiently meeting deadlines and goals.

KPIs (Include but are not limited to:

• Certification: Complete certificates including Google Measurement Google Search Google Display Google Video Google Shopping and Meta Blueprint 100101 to measure ongoing professional development.

• Client Engagement: Tracked participation in client calls noting improvements in skills such as active listening notetaking and contributing positively to client interactions.

• Technical Proficiency: Assessed proficiency in technical skills through periodic evaluations emphasizing the ability to implement these skills effectively in client campaigns.

• BP Training Completion: Monitor the progress in completing BP Training courses demonstrating a commitment to continuous learning and development.

• 90Day Checklist: Evaluate the completion of a 90day checklist to assess the timely onboarding and initiation of account management emphasizing efficiency and thoroughness.

Were building an awesome culture at Black Propeller that you will love too if youre competitive ambitious and like to have fun. We like to win and we have fun doing it.

So first and foremost your core values should align with ours:

• You are Competitive
• You are Honest
• You are Accountable
• You are Motivated
• You are Passionate
• You have a Sense of Humor

If you check all of those boxes were halfway here are some other skills or qualifications you should have in order to be successful in this role:

• Bachelors degree
• Basic understanding of digital marketing and PPCadvertising
• Strong written and verbal communication skills
• Basic Excel/Sheets skills

Bonus points for:

• Google Ads certifications
• Facebook Ads certification
• Experience with Google Analytics
• Internships or prior digital marketing experience
• Basic knowledge of WordPress

Why Join the Black Propeller Team

Were one of the fastestgrowing PPC agencies in Maryland because we deliver amazing results for our clients!

On top of that we offer some pretty great perks and benefits:

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401K plans with matching contributions
• Flexible paid time off
• 9 paid holidays
• Career growth opportunities

Salary Range: $40000$50000 annually