Customer amp Community Marketing Manager
Customer amp Community Marketing Manager
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Job Description
Join Frends as Our First Customer & Community Marketing Manager!
At Frends were redefining the future of enterprise integrations automation and API Europeanborn developertrusted platform empowers IT and business teams alike to build automate and modernize faster with transparency and full control.
As we scale rapidly across Europe and beyond were strengthening our marketing team and seeking a Customer & Community Marketing Manager.
If youre passionate about driving customer retention building thriving communities and activating users from day one this is your opportunity.
PS: Important to know that this role needs to be located in one of our office countries (Finland Sweden Netherlands Germany). If you arent able to relocate or work from these countries your application will be automatically rejected.
What Youll Lead and Build
Customer Activation & Retention
- Build programs to drive product adoption upsell crosssell and loyalty across our customer base.
- Create success journeys that guide users from onboarding to advocacy working closely with Customer Success and Product.
- Support PLG (ProductLed Growth) or PLS (ProductLed Sales) motions by optimizing how users engage selfserve and expand usage.
Community Development
- Launch and nurture a vibrant user and developer community both digitally and through inperson events
- Create engagement initiatives (webinars AMAs peer groups competitions) that turn users into ambassadors
- Collaborate with Product and Sales to bring customer voices into roadmaps and gotomarket initiatives
Partner Marketing & Activation
- Build comarketing initiatives with key technology and channel partners (e.g. Microsoft Visma).
- Create partner enablement content and joint success stories that strengthen the Frends partner ecosystem.
- Drive awareness and pipeline generation through partnerled webinars campaigns and events.
Insights and Growth Loops
- Monitor community health metrics customer feedback and usage patterns.
- Use insights to improve onboarding expand education efforts and surface expansion opportunities.
PS: Important to know that this isnt a Social Media Management role. Its about building communities with users and Clevel buyers.
What You Bring
- 5 years of experience in Customer Marketing and Community Management in B2B SaaS.
- Proven track record building highengagement programs for technical audiences (developers architects IT leaders).
- Experience designing and executing customer onboarding advocacy and retention campaigns.
- Deep understanding of PLG/PLS motions and customer lifecycle strategies.
- Strong crossfunctional skills: working with Product CS and Sales.
- Analytical mindset: You can measure what matters and iterate based on insights.
- Fluent English written and spoken. Bonus if you have experience in Europefocused or multiregion community building.
Bonus additions
- Experience with integration platforms iPaaS API management or developer tools.
- Familiarity with tools like HubSpot community platforms (like Discourse Slack) or community management tools like Circle.
- Passion for AIdriven community engagement and marketing innovation.
Why Frends
- Exciting Role & Professional Growth:Engage in a new role that allows you to continuously learn and impact our growth journey.
- Innovative Environment:Be part of a forwardthinking company with a strong focus on innovation.
- Collaborative Culture: Work closely with our marketing sales product development and other supportive colleagues.
- Trust freedom and flexibility: Enjoy our low hierarchy and flexible relaxed organizational culture.
- Flexible Work Mode:Enjoy modern flexible working times and hybrid work options.
- Competitive Salary adequate to your expertise.
Read from our blog why talents choose Frends and why Frendszies stays with us.
Interested in joining us
If youre ready to join a dynamic growing company please submit your resume and a cover letter explaining why youre the perfect fit for this role.
Get in touch and lets connect!
- The start is flexible according to your situation.
- We prefer you to be located in Finland Sweden or the Netherlands. We have offices in Espoo Finland and Stockholm Sweden.
- You will report to the CMO and collaborate closely with the rest of the marketing sales and product development teams.
- Our recruitment process includes three to four discussions. To ensure a smooth and informative process you will meet at least our People Integrator a Marketing Team Member and the CMO. Case study and reference checks are also included.
- Please note that we accept applications for this position only through our career website.
Want to know more about Frends
Recognized in the Gartner Magic Quadrant for Integration Platform as a Service Frends continues to grow rapidly in the Nordic European and global markets.
Frends is also awarded inG2 review with the Momentum Leader (API Management) Best Usability Easiest to Use & Admin Highest User Adoption Most Implementable Fastest Implementation and Fastest Time to Value badges in 2025. Our customers give us 4.7 out of 5 stars on Gartner Peer Insights.
Visit ourwebpage.
Check out ouruse cases.
Listen to ourwebinars.
Learn more about Frendszone from ourblogs.
Employment Type
Full Time
