Ecommerce Manager
Ecommerce Manager
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Job Description
As our eCommerce Manager youll be the driving force behind the performance and growth of our D2C online store. Youll lead the daytoday operations of our Shopify Plus site ensuring all digital campaigns content updates and customer experiences are executed flawlessly. This role combines creative brand storytelling with analytical performance optimisationand is ideal for someone whos passionate about beauty skincare or lifestyle brands.
Youll play a pivotal role in maximising existing traffic improving conversion rates and building customer loyalty to reduce longterm reliance on acquisition. Youll optimise everything from UX and checkout flow to email marketing and product pageswhile working closely with performance and creative teams to ensure every campaign converts.
Tasks
- Own the eCommerce campaign calendar ensuring all onsite activity aligns with broader marketing plans and brand initiatives.
- Manage product uploads landing pages banners and content updates across Shopify Plus.
- Drive conversion rate optimisation (CRO) through regular audits to identify and fix leakage points across key customer journeys.
- Optimise site UX to reduce hesitation friction and bounceenhancing navigation layout and checkout performance in collaboration with design/dev teams.
- Plan and execute A/B testing for key pages and user flows iterating on offers messaging and pricing strategy to boost performance.
- Monitor and report on key eCommerce KPIs (conversion rate AOV traffic revenue) and use insights to guide datadriven decisions.
- Maximise ROI from existing traffic through targeted user journeys improved segmentation and highperforming landing pages.
- Work closely with the performance marketing team to align landing pages with ads and ensure traffic from paid organic and email converts effectively.
- Develop launch and optimise email marketing campaigns including newsletters retargeting flows and loyalty nurturing via Klaviyo.
- Use platforms like Google Analytics Shopify Plus and Klaviyo to uncover actionable insights and performance trends.
- Partner with creative and social teams to ensure consistent brand storytelling across all digital touchpoints.
Requirements
- 3 years of experience in eCommerce ideally within D2C beauty or skincare.
- Proven expertise in Shopify and Shopify Plus with a strong grasp of both frontend merchandising and backend operations.
- Experience using Klaviyo Google Analytics and other key eCommerce platforms.
- Understanding of basic HTML/CSS for site tweaks and content styling.
- Highly analytical and dataliterateyou know how to turn numbers into action.
- Creative and detailoriented with a strong eye for brand expression campaign and customer experience.
- A selfstarter who takes ownership and thrives in fastpaced collaborative environments.
- Excellent communication and project management skills.
Employment Type
Full Time
