The Regional Brand Ambassador is responsible for delivering education supporting the Zacapa and 21Seeds brands across a designated region territory while developing trade relationships and driving brand opportunity with customers across the on off and nonpremise channels.
Reporting to a Sr. Manager the Regional Brand Ambassador will serve as a brand mentor to trade consumers customers clients and members of the agency team. The Regional Brand Ambassador will represent Zacapa and 21Seeds at regional and/or national consumer and industry events.
Core Responsibilities/Activities:
- Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
- Industry Education. Impart brand story production taste profile and cocktail application knowledge on clients distributors trade and consumers
- Brand Representation. Represent Zacapa and 21Seeds at events with education mentorship networking and tastings
- Nurture Brand Placements. Extend and expand on existing brand relationships
- Cultivate New Opportunities. Seek opportunities within key markets for brand placements and engagement
- Content Development. Works with agency team to develop industryforward social programming education and POS content driven by brand reception and field insights
- Social Media Presence. Utilize social platforms to support brand initiatives and showcase portfolio expertise
- Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
- Budget and expense management
- All reporting responsibilities
- Tracking and management of performance data using agencyappointed platforms
- Participation in all internal training initiatives
- Point of Sale asset and warehouse management
- Brand market competitive and customer insight curation
- Media training as scheduled by agency HQ
- (Up to 25 Travel. Support brand development with education in markets across the designated region
The physical demands of this role require the following:
- Bending squatting crouching and reaching climbing kneeling and stooping including to arrange and display point of sale
- Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous incidental or similar duties which may be required from day to day
Qualifications :
- 57 years of experience in the spirits or hospitality industries
- Experience representing spirit brands in a fieldbased or ambassador role
- Established a network of industry professionals within the market
- Excellent knowledge of liquor laws regulations and rules
- Strong understanding and experience in cocktail culture and/or hospitality industry operations
- Confident and outgoing with excellent personal presentation and communication skills
- Ability to tailor communications for a variety of onpremise environments
- Deep understanding of market and industry trends
- Strong budget management skills
- Experience using social media platforms like Instagram and Twitter
- Ability to work remotely
- Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
- A valid drivers license and access to a vehicle (travel required)
- A desire for mentorship and willingness to mentor others contribute to team culture
- Manage administrative tasks with attention to meeting agency compliance guidelines and standards
Additional Information :
The base compensation range for this job classification is between $90000.00$110000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors including but not limited to prior employment history/jobrelated skills and qualifications length of service brand program and geographic location. This job classification is bonuseligible with bonus potential subject to applicable bonus plan terms and conditions.
This position offers incentive opportunities plus full benefits including Medical Dental Vision 401k with match PTO time and more!
Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex sexual orientation gender identity or expression national origin citizenship disability genetics pregnancy protected veteran status or other characteristics protected by applicable federal state or local law.
Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process in accordance with applicable law. To request an accommodation please contact .
Remote Work :
No
Employment Type :
Fulltime