Group Marketing Lead Digital

The Group Marketing Lead Digital is a senior role within our global business responsible for developing and executing a comprehensive digital strategy across all areas of the business. This position requires a digital visionary who can drive digital transformation elevate our brand presence and generate measurable results across all digital platforms globally. 

Key responsibilities 

• Digital strategy: Design and implement a forwardthinking digital marketing strategy that aligns with our commercial goals and objectives 
• Team leadership: Lead mentor and inspire the wider marketing team fostering a culture of innovation and excellence across all digital marketing touchpoints 
• Brand management: Enhance and protect the IQEQ brand through strategic digital initiatives ensuring consistency and quality across all digital channels. 
• Campaign management: Be actively engaged in the planning and optimisation of digital marketing campaigns utilising datadriven insights to maximise ROI 
• Content creation: Develop and curate highquality content that engages and informs our target audience supporting lead generation and customer retention efforts 
• SEO and SEM: Lead efforts to improve search engine visibility and drive organic traffic through effective SEO strategies as well as managing paid search campaigns for targeted reach 
• Analytics and reporting: Track measure and report on digital marketing performance providing actionable insights to stakeholders 
• Budget management: Manage the digital marketing budget effectively ensuring optimal allocation of resources to achieve strategic objectives 
• Stakeholder collaboration: Work closely with crossfunctional stakeholders to ensure our digital marketing delivers results  
• Innovation: Stay abreast of industry trends emerging technologies and best practices to continuously evolve and improve our digital marketing strategy 

Personal attributes 

• Strategic vision: A forwardthinking leader who can anticipate digital market trends and develop strategies that position us for longterm success 
• Resilience: Ability to thrive in a dynamic and challenging environment maintaining focus and motivation in a transformational business environment 
• Collaboration: A team player who values collaboration and can work effectively with colleagues across various departments and geographies 
• Integrity: Demonstrates a high level of integrity and ethical behaviour earning the trust and respect of colleagues and stakeholders 
• Passion: Enthusiastic about digital marketing and committed to driving excellence and innovation within the team and across the Group 
• Strong commercial perspective and naturally curious  

Reporting lines 

The Group Marketing Lead Digital will report directly to the Chief Marketing Officer (CMO) and will collaborate closely with other senior leaders to ensure alignment with overall business objectives. Line manager responsibility for one direct report. 

Key performance indicators (KPIs) 

• Achievement of digital marketing goals and targets including lead generation conversion rates and customer acquisition 
• Growth in digital brand presence and engagement metrics including website traffic social media followers and content interactions 
• Drive continuous improvement in SEO rankings and organic search visibility 
• Effective budget management and optimisation of marketing spend 
• Successful of digital marketing campaigns with measurable ROI 

Qualifications :

• Education: Degree in digital marketing business or a related field; masters degree preferred 
• Experience: 810 years experience in digital marketing with a proven track record of success in a senior leadership role 
• Skills: 
• Strong leadership and management skills with the ability to inspire and drive a team towards achieving strategic goals 
• Demonstrable expertise in digital marketing platforms tools and technologies including SEO SEM social media email marketing and content management systems 
• Exceptional analytical skills with the ability to interpret data and translate it into actionable strategies 
• Excellent communication and interpersonal skills capable of building relationships and collaborating with diverse teams and stakeholders 
• Creative thinking and problemsolving abilities with a passion for innovation and continuous improvement 
• Strong project management skills with the ability to manage multiple priorities and deadlines in a fastpaced environment 

Additional Information :

OUR COMMITMENT TO YOU AND THE ENVIRONMENT

As a forwardlooking business sustainability is integral to our strategy and operations. Our sustainability depends on us building and maintaining meaningful longterm relationships with all our stakeholders including our employees clients and local communities while also reducing our impact on our natural environment.

There is always more we can and should do to improve whether in relation to our people our clients our planet or our governance. Our ongoing success as a business depends on our sustainability and agility in a changing and challenging global landscape. Were committed to fostering an inclusive equitable and diverse culture for our people led by our Diversity Equity and Inclusion steering committee.

Our learning and development programmes and systems (including PowerU and MyCampus) enable us to invest in growing our employees careers while our hybrid working approach supports our employees in achieving balance and flexibility while remaining connected to their colleagues. We want to empower our 5800 employees from 94 nationalities speaking 41 languages across 25 countries to each achieve their potential. Through IQEQ Launchpad we support female managers launching their first fund in an environment where only 15 of all private equity and venture capital firms are gender balanced.

Were committed to growing longterm relationships with our clients and supporting them in achieving their objectives. We understand that our clients sustainability and success leads to our sustainability and success. Were emotionally invested in our clients right from the beginning.

Remote Work :

No

Employment Type :

Fulltime