Sr GTM Lead Twitch Advertising
Sr GTM Lead Twitch Advertising
Posted on :
30-04-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 133200 - 220200
Vacancy
1 Vacancy
Posted on :
30-04-2025
Job Description
Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce entertainment and advertising offering unique advertising products (Sponsored Products Sponsored Brands and Sponsored Display) enterprise ad tech (Amazon DSP Amazon Ad Server Amazon Marketing Cloud Amazon Publisher Services) and a rich array of unique creative format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties including Thursday Night Football FreeVee Prime Video Twitch and FireTV as well as on thirdparty publishers via Amazon Publisher Services.
We start with the customer and work backwards in everything we do including in advertising. We believe that advertising when done well enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned professional to join us as Sr. GTM Lead Twitch. This new role will responsible for developing the unified gotomarket strategy and strategic for advertising solutions across all Twitch properties. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization bringing innovation and growing adoption of Amazon Ads. We are seeking an innovative creative analytical and strategic thinker who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems works effectively with crossfunctional teams and thrives in a fastpaced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to industry direction customer needs and market positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fastpaced dynamic environment. They possess high levels of creativity independence flexibility and attention to detail. In addition this person will be an unique thinker who can make convincing informationbased arguments.
Key job responsibilities
Drive the vision and the endtoend strategy for positioning pricing packaging and planning of Twitch advertising offerings.
Maintain firm grasp of video display and social media advertising market and competitive trends to identify and assess opportunities.
Lead quantitative analysis of demand including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.
Reconcile supplybased budget models with demandbased analyses in coordination with Finance teams.
Analyze and recommend tradeoffs between price volume and yieldgenerating strategies.
Work with sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
Drive growth of Twitch advertising offerings including business management in support of org goals around revenue product adoption advertiser maturity advancement etc.
Track quarterly sales pacing (to budget revenue and/or other goals) and recommend adjustments to GTM strategies or tactics as appropriate.
Produce stackranked set of sales priorities to influence product requirements roadmap decisions and tradeoffs.
Partner with Ads Marketing on customerfacing Video Sales and Marketing narratives.
Partner with crossfunctional leads across the Ads organization to ensure of GTM strategies including tactical weektoweek guidance and support.
Effective at articulating and presenting complex concepts to cross functional audiences using hard data and metrics to support assumptions.
About the team
Twitch is one of our most unique publishers. Our team is the singlethreaded owner on all Twitch ad products countries and customer segments. We are responsible for overall Twitch Ads business strategy to fuel longterm growth and innovation working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.
5 years of professional or military experience
5 years of developing negotiating and executing business agreements experience
Bachelors degree
Experience developing strategies that influence leadership decisions at the organizational level
Experience managing programs across cross functional teams building processes and coordinating release schedules
Experience interpreting data and making business recommendations
Experience identifying negotiating and executing complex legal agreements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $133200/year in our lowest geographic market up to $220200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
We start with the customer and work backwards in everything we do including in advertising. We believe that advertising when done well enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned professional to join us as Sr. GTM Lead Twitch. This new role will responsible for developing the unified gotomarket strategy and strategic for advertising solutions across all Twitch properties. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization bringing innovation and growing adoption of Amazon Ads. We are seeking an innovative creative analytical and strategic thinker who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems works effectively with crossfunctional teams and thrives in a fastpaced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to industry direction customer needs and market positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fastpaced dynamic environment. They possess high levels of creativity independence flexibility and attention to detail. In addition this person will be an unique thinker who can make convincing informationbased arguments.
Key job responsibilities
Drive the vision and the endtoend strategy for positioning pricing packaging and planning of Twitch advertising offerings.
Maintain firm grasp of video display and social media advertising market and competitive trends to identify and assess opportunities.
Lead quantitative analysis of demand including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.
Reconcile supplybased budget models with demandbased analyses in coordination with Finance teams.
Analyze and recommend tradeoffs between price volume and yieldgenerating strategies.
Work with sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
Drive growth of Twitch advertising offerings including business management in support of org goals around revenue product adoption advertiser maturity advancement etc.
Track quarterly sales pacing (to budget revenue and/or other goals) and recommend adjustments to GTM strategies or tactics as appropriate.
Produce stackranked set of sales priorities to influence product requirements roadmap decisions and tradeoffs.
Partner with Ads Marketing on customerfacing Video Sales and Marketing narratives.
Partner with crossfunctional leads across the Ads organization to ensure of GTM strategies including tactical weektoweek guidance and support.
Effective at articulating and presenting complex concepts to cross functional audiences using hard data and metrics to support assumptions.
About the team
Twitch is one of our most unique publishers. Our team is the singlethreaded owner on all Twitch ad products countries and customer segments. We are responsible for overall Twitch Ads business strategy to fuel longterm growth and innovation working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.
5 years of professional or military experience
5 years of developing negotiating and executing business agreements experience
Bachelors degree
Experience developing strategies that influence leadership decisions at the organizational level
Experience managing programs across cross functional teams building processes and coordinating release schedules
Experience interpreting data and making business recommendations
Experience identifying negotiating and executing complex legal agreements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $133200/year in our lowest geographic market up to $220200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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