drjobs Copywriter - Durban - R- MediaSportsEntertainment

Copywriter - Durban - R- MediaSportsEntertainment

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1 Vacancy
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Job Location drjobs

Durban - South Africa

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Description

Job Title: Copywriter
Location: Durban South Africa
Salary: R30000.00 per month
Reporting to: Creative Leadership Team
Departments: Marketing CRM Digital Web Social Commercial and Creative

A dynamic and creative Copywriter is sought to produce highquality written content across various platforms and campaigns. This role is central to shaping brand voice enhancing fan engagement and driving key business objectives through clear compelling and brandaligned communication.

You will work as part of an internal creative team crafting content that resonates across different cultures platforms and fan communitiesprimarily focusing on email marketing (CRM) website content and digital campaigns.

Responsibilities :

  • Create edit and proof engaging content for newsletters matchday mailers activations and ticket promotions.
  • Write web content such as player bios news articles fixture pages ticketing and ecommerce pages.
  • Apply SEO UX and conversion best practices to all copy.
  • Support brand campaigns with copy for video social media and other digital assets.
  • Translate commercial and complex messaging into clear engaging fan language.
  • Define and uphold a unique tone of voice for multiple brands.
  • Adjust writing style according to platform campaign and audience.
  • Understand and reflect various fan communities and their cultural nuances.
  • Collaborate to ensure brand consistency across all channels.
  • Work closely with CRM and marketing teams to develop automated and campaignspecific email flows.
  • Write highperforming copy for welcome journeys previews CTAs memberships and merchandise.
  • Conduct A/B testing of subject lines and content formats to optimise performance.
  • Analyse insights and contribute suggestions for improving campaign results.
  • Maintain accurate and uptodate web content.
  • Collaborate with digital teams to ensure UXfriendly and SEOaligned language.
  • Write clear copy for ticket purchase flows ecommerce pages and onboarding.
  • Ensure mobile responsiveness and consistent quality across platforms.
  • Partner with creatives designers editors and marketing stakeholders to bring campaigns to life.
  • Meet content deadlines and prioritise effectively with the production team.
  • Provide tonealigned copywriting support for commercial or partner content.
  • Participate in brainstorming sessions and concept development for new campaigns.

Requirements:

  • Diploma or Degree in Copywriting Communications Journalism Marketing or related field.
  • 35 years of copywriting experience in brand agency or editorial environments.
  • Proven portfolio demonstrating versatile writing across channels and tones.
  • Experience writing effective CRM and website content with a conversion focus.
  • Strong grasp of tone of voice brand language and digital engagement strategies.
  • Impeccable grammar spelling and editorial attention to detail.

Desirable:

  • Background in writing for sports entertainment or lifestyle brands.
  • Familiarity with CRM/email platforms (e.g. Mailchimp Salesforce Marketing Cloud).
  • SEO and UX content writing knowledge.
  • Experience with branded content and partnerdriven campaigns.
  • Understanding of fan engagement in a sports context is a plus.

How To Apply:

Employment Type

Full-Time

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