Principal B2B Mkt Lead Americas Project Kuiper
Principal B2B Mkt Lead Americas Project Kuiper
Posted on :
30-04-2025
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1 Vacancy
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Job Description
Amazons Project Kuiper is an initiative to launch a constellation of Low Earth Orbit satellites that will provide secure highspeed lowlatency broadband network connectivity to unserved and underserved communities businesses and governments around the world. If you are someone who wants to play a pivotal role in shaping the businesstobusiness marketing landscape for Project Kuiper across the North Central and South America this is your opportunity. Were seeking a dynamic Principal Marketing Lead who can create and execute fullfunnel marketing acquisition strategies for multiple countries within the region.
This role requires a flexible growth mindset and the ability to manage a high degree of ambiguity. The ideal candidate will have a proven track record of operating as a player and a coach setting and achieving key performance indicators as a strategist and acquiring customers and hitting revenue targets. They will need to demonstrate a history of progressive scope and the ability to solve problems autonomously and navigate a very large global and matrixed environment while balancing handson with future leadership.
At Project Kuiper the B2B Marketing team is defining our endtoend gotomarket (GTM) strategy. We own B2B customer insights deliver compelling content and acquire and retain customers across multiple industries and regions. The Principal Marketing Lead for B2B Marketing in the Americas will be responsible for crafting and implementing marketing strategies that resonate with diverse markets and cultures across multiple countries. They will need to be as comfortable with full lifecycle accountbased marketing as with programmatic digital delivering regional thought leadership and whiteglove executive focused events. This is a unique opportunity to shape the regional B2B marketing strategy from the ground up for an advanced connectivity service in one of the worlds most dynamic and diverse regions.
Key job responsibilities
Develop and execute fullfunnel marketing acquisition strategies for multiple countries within the Americas region.
Run highvalue regional evangelism and advisory programs for our top customers across multiple countries.
Set achieve and report on sales and marketing key performance indicators including customer acquisition conversion and revenue targets.
Beginning as an IC set the strategy then hire lead and mentor a future team of B2B marketers fostering a culture of innovation and excellence and embracing the Amazon leadership principles.
Collaborate with global crossfunctional teams within the region and our Washington USA headquarters to ensure alignment of marketing strategies with overall business objectives.
Work crossfunctionally with your peers B2B PMM Brand Creative Research and Operations teams to apply the latest digital event and content acquisition tactics.
Adapt global marketing initiatives to suit local markets cultural nuances and gain efficiencies with existing programs.
Optimize Marketing Acquired Leads (MAL) Marketing Qualified Leads (MQL) and Sales Qualified Lead (SQL) conversion down the customer funnel across segments from SMB to Large Enterprise.
Communicate regularly with executive leadership on program effectiveness campaign results and marketing strategies.
Export Control Requirement:
Due to applicable export control laws and regulations candidates must be a U.S. citizen or national U.S. permanent resident (i.e. current Green Card holder) or lawfully admitted into the U.S. as a refugee or granted asylum.
A day in the life
This is a highly visible high impact role leading the B2B Marketing efforts for Project Kuiper in the Americas. They will be responsible for setting the overall acquisition strategy to achieve both a customer and endpoint quote. This will take close collaboration and readiness support with local sales business development and solutions architecture teams and include accountbased marketing and campaigns. They will work closely with business operations business development AWS and Kuiper marketing teams to set and achieve goals through accountbased marketing campaigns and events. This person will thrive by working independently with large crossfunctional teams inside and outside Amazon while adapting global strategies to suit local market needs.
About the team
Our global team has a broad mix of experience levels and Amazon tenures and we welcome fresh perspectives that will allow us to achieve our audacious goals. Were building an environment that celebrates knowledge sharing mentorship and highquality work. We embrace diversity of thought and love to test learn and innovate across marketing disciplines. We are excited to expand our global service across the Americas region as one cohesive team. This role is based in our Redmond Washington Office.
About the team
Our global team has a broad mix of experience levels and Amazon tenures and we welcome fresh perspectives that will allow us to achieve our audacious goals. Were building an environment that celebrates knowledge sharing mentorship and highquality work. We embrace diversity of thought and love to test learn and innovate across marketing disciplines. We are excited to expand our global service across the Asia Pacific region as one cohesive team. This role is based in our London UK office.
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience in marketing or marketing research
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership
Experience working crossfunctionally with partner teams to drive adoption and usage of brand assets and messaging
Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives and support portfolio objectives
Experience driving acquisition strategies for Telcos Networking Security IoT or Cloud products at scale across multiple regions.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127800/year in our lowest geographic market up to $211200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
This role requires a flexible growth mindset and the ability to manage a high degree of ambiguity. The ideal candidate will have a proven track record of operating as a player and a coach setting and achieving key performance indicators as a strategist and acquiring customers and hitting revenue targets. They will need to demonstrate a history of progressive scope and the ability to solve problems autonomously and navigate a very large global and matrixed environment while balancing handson with future leadership.
At Project Kuiper the B2B Marketing team is defining our endtoend gotomarket (GTM) strategy. We own B2B customer insights deliver compelling content and acquire and retain customers across multiple industries and regions. The Principal Marketing Lead for B2B Marketing in the Americas will be responsible for crafting and implementing marketing strategies that resonate with diverse markets and cultures across multiple countries. They will need to be as comfortable with full lifecycle accountbased marketing as with programmatic digital delivering regional thought leadership and whiteglove executive focused events. This is a unique opportunity to shape the regional B2B marketing strategy from the ground up for an advanced connectivity service in one of the worlds most dynamic and diverse regions.
Key job responsibilities
Develop and execute fullfunnel marketing acquisition strategies for multiple countries within the Americas region.
Run highvalue regional evangelism and advisory programs for our top customers across multiple countries.
Set achieve and report on sales and marketing key performance indicators including customer acquisition conversion and revenue targets.
Beginning as an IC set the strategy then hire lead and mentor a future team of B2B marketers fostering a culture of innovation and excellence and embracing the Amazon leadership principles.
Collaborate with global crossfunctional teams within the region and our Washington USA headquarters to ensure alignment of marketing strategies with overall business objectives.
Work crossfunctionally with your peers B2B PMM Brand Creative Research and Operations teams to apply the latest digital event and content acquisition tactics.
Adapt global marketing initiatives to suit local markets cultural nuances and gain efficiencies with existing programs.
Optimize Marketing Acquired Leads (MAL) Marketing Qualified Leads (MQL) and Sales Qualified Lead (SQL) conversion down the customer funnel across segments from SMB to Large Enterprise.
Communicate regularly with executive leadership on program effectiveness campaign results and marketing strategies.
Export Control Requirement:
Due to applicable export control laws and regulations candidates must be a U.S. citizen or national U.S. permanent resident (i.e. current Green Card holder) or lawfully admitted into the U.S. as a refugee or granted asylum.
A day in the life
This is a highly visible high impact role leading the B2B Marketing efforts for Project Kuiper in the Americas. They will be responsible for setting the overall acquisition strategy to achieve both a customer and endpoint quote. This will take close collaboration and readiness support with local sales business development and solutions architecture teams and include accountbased marketing and campaigns. They will work closely with business operations business development AWS and Kuiper marketing teams to set and achieve goals through accountbased marketing campaigns and events. This person will thrive by working independently with large crossfunctional teams inside and outside Amazon while adapting global strategies to suit local market needs.
About the team
Our global team has a broad mix of experience levels and Amazon tenures and we welcome fresh perspectives that will allow us to achieve our audacious goals. Were building an environment that celebrates knowledge sharing mentorship and highquality work. We embrace diversity of thought and love to test learn and innovate across marketing disciplines. We are excited to expand our global service across the Americas region as one cohesive team. This role is based in our Redmond Washington Office.
About the team
Our global team has a broad mix of experience levels and Amazon tenures and we welcome fresh perspectives that will allow us to achieve our audacious goals. Were building an environment that celebrates knowledge sharing mentorship and highquality work. We embrace diversity of thought and love to test learn and innovate across marketing disciplines. We are excited to expand our global service across the Asia Pacific region as one cohesive team. This role is based in our London UK office.
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience in marketing or marketing research
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership
Experience working crossfunctionally with partner teams to drive adoption and usage of brand assets and messaging
Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives and support portfolio objectives
Experience driving acquisition strategies for Telcos Networking Security IoT or Cloud products at scale across multiple regions.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127800/year in our lowest geographic market up to $211200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Staff IC
Employment Type
Full-Time
Department / Functional Area
Key Skills
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