Senior Marketing Automation Specialist
Senior Marketing Automation Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
- Lead the development of datadriven marketing automation strategy for a leading WA brand including strategic initiatives to capture manage nurture and convert leads into enrolments through Eloqua marketing automation and associated marketing technology platforms.
- Incremental progression based on 12 months continuous service.
- Fulltime appointment on an ongoing basis.
- Base salary range: $100524 $111534 p.a. (prorata) plus 17 superannuation.
About the area
The Brand Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA ultimately enhancing reputation and driving student recruitment. The division consolidates all marketing communications and future student related activity into one team enabling efficiency and effectiveness gains for the University.
Functions delivered by the BMR division include organisational wide brand strategy and management strategic marketing planning communications activities (advertising marketing content media public relations); digital communication reputation management recruitment planning business development schools engagement contact centre operations and admissions services. The range of functions delivered are all targeted at managing the Universitys reputation and achieving its revenue goals.
The Brand and Marketing team within BMR Division provides strategic brand direction and ongoing brand and marketing management for the University. The Brand and Marketing team works across all global markets to help build the brand position and to attract business partners and students to UWA. The Brand and Marketing team consults with and across all areas of the University to implement marketing plans.
About the opportunity
- Plan manage and optimise multichannel campaigns and initiatives via the Universitys Marketing Automation Platform(s).
- Oversee the Universitys marketing automation platform(s) and fully leveraging its capabilities.
- Develop strategies to maximise the impact of multichannel direct marketing campaigns ensuring compliance obligations are met.
About you
- Relevant tertiary qualification or demonstrated equivalent competency including substantial relevant experience in highlevel marketing and communication activities including content creation.
- Demonstrated experience of multichannel consumer lifecycle marketing strategy with proven experience in managing marketing automation campaign and a high level of proficiency in marketing automation platforms.
- Indepth knowledge of compliance obligations relating to database marketing and privacy policies.
- Strong analytical skills with the ability to measure analyse and optimise campaign performance.
- Ability to lead and manage staff.
Position description: Senior Marketing Automation Specialist
To learn more about this opportunity please contact Bree Reid at
How to apply
Please apply online via the Apply Now button. The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.
Closing date: 11:55 PM AWST on Thursday 8 May 2025.
This position is only open to Current UWA staff.
About the University
The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record vibrant campus and working environments there is no better time to join Western Australias top university.
Our commitment to inclusion and diversity
UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all including Aboriginal and Torres Strait Islander people women those from culturally and linguistically diverse backgrounds the LGBTIQA community and people living with disability.
If you require any reasonable adjustments we encourage you to advise us at the time of application. Alternatively you can contact us for assistance during the recruitment process.
If you have queries relating to your application please contact the individual named in the advertisement. Alternatively please contact the Talent team at with details of your query. To enable a quick response please include the 6digit job reference number.
Required Experience:
Senior IC
Employment Type
Full-Time
