Digital Marketing sales and Business Development Manager

Ruhe Global Resources (RGR) is an international student and work force Recruitment and visa consultancy Language and examination Tutorial Center. We represent the interest of several education and employer organization in Australia Canada Cyprus Turkey Russia France Italy China India Germany Dubai New Zealand USA and United Kingdom. (other Europe Asia and Middle east countries) and offer national and international examinations Registration tutorial and preparation service.

Role Title: Digital Marketing sales and Business Development Manager

Department: Marketing advertising /Communications

Location: Abuja or Lagos

Job Purpose

• We are seeking a dynamic and resultsdriven Digital Marketing Sales and Business Development Manager to lead our efforts in digital marketing strategies sales initiatives and business development projects. The ideal candidate will have a multifaceted skill set that combines digital marketing expertise with a strong understanding of sales processes and business growth tactics. You will work closely with various teams to enhance our brand presence drive customer engagement generate leads and ultimately contribute to the overall growth of the organization.
  
• To work with Managers and directors to evaluate and successfully establish new business on all platforms opportunities while strengthening existing ones.
  
• To Lead in coordinating digital marketing activities via all social media platforms and the RGR website; consistently drive traffic online to the RGR & it owned businesses offices globally; generate and follow up with MOU partners and ensure consistent flow of students from such partners; be fully involved in digital campaigns and effectively increase brand awareness face to face and Online.
  
• The website administrators and digital marketing executives role is to support the development and management of a websites content and to grow and optimize a businesss online presence for all Ruhe Global Resources brand and Businesses.
  
• Achieve set monthly online revenue and registration target.
  
• Responsible for ensuring monthly registration target in the branch is met.
  

Core Working Relationships

Marketing and Business Development Officers Recruitment Officers and managers Branch Manager Conversion Officers/ Manager Customer Service officer personal assistants drivers office assistants Events Manager Marketing/Brand Marketing Manager directors managers Human Resource Officer Managing Director.

The post holder will be Reporting to the Partnerships and Business Development Director and work closely with all RGR global business staff; this position will focus on social media and digital marketing efforts for all RGRs brands services and partner Universities and organization programs and market the RGR brand in Nigeria across all marketing communications channels.

Job Description

Proactively Manage the RGR website and social media handles.

Attendance at recruitment exhibitions representation of RGR on exhibition stands.

Contribution to RGR s marketing strategy and organization of marketing and advertising activity in Nigeria.

Input and expert advice with regards to RGRs strategy in Nigeria.

Possible travel to cities outside of Abuja for recruitment events or training including abroad.

Ensure constant steam of walkin clients at the assigned RGR office.

Assist with developing new strategic recruitment activities through gathering market intelligence.

Achieve agreed targets for each Month

Provide timely and accurate updates to the Company regarding online student recruitment activities.

Initiate necessary virtual and realtime marketing strategies/campaigns using various social media platforms amongst others as required.

Any other related task that may be assigned

Responsibilities

Digital Marketing Strategy Development

Develop and execute comprehensive digital marketing campaigns including SEO SEM email marketing social media and content marketing.

Analyze performance metrics from digital campaigns producing regular reports with actionable insights and recommendations for improvement

Assists in proactively monitoring and analyzing all RGR web and Social Media sites (Facebook Twitter(X) Instagram You Tube etc. to ensure efficient information exchange amongst these platforms is efficient.

Effectively utilizes tools provided and analytical skill set to determine the next plan of action.

Monitor and track negative posts and respond appropriately

Maintain sense of urgency and a poise attitude when taking action on response

Continue to stay actively knowledgeable of the latest industry trends tools and best practices

Escalates urgent matters of concern to relevant people as needed and ensure resolution.

Monitor listen and respond to users in a Social way while cultivating leads and sales.

Conduct online advocacy and open a stream for crosspromotions.

Develop and expand community and/or influencer outreach efforts.

Oversee design (ie: Facebook Timeline cover profile pic thumbnails ads landing pages Twitter profile Blog etc..

Design create and manage promotions and Social ad campaigns.

Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

Analyse key metrics and tweak strategy as needed.

Compile reports for management showing results.

Become an advocate for the company in social media spaces engaging in dialogues and answering questions where appropriate.

Demonstrate ability to map out a comprehensive marketing plan.

Drive strategies that are proven by testing and metrics.

Develop organizational elements in order to implement a proactive process for capturing happy loyal customer online reviews.

Monitor trends in social media tools applications channels design and strategy.

Implement ongoing education in digital marketing field to remain highly effective.

Identify threats and opportunities in usergenerated content surrounding the company.

Report notable threats to appropriate management.

Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media content marketing SEO and social advertising campaigns.

Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze review and report on effectiveness of campaigns in an effort to maximize results.

Develop implement and manage comprehensive digital marketing campaigns across multiple channels (SEO SEM email marketing social media content marketing and display advertising).

Analyze and report on the performance of digital marketing initiatives presenting insights and recommendations for optimization.

Content Creation and Management:

Collaborate with the marketing team to create engaging content that aligns with brand messaging and attracts target audiences.

Manage and update website content ensuring it is fresh relevant and optimized for search engines.

Social Media Management

Develop and manage social media marketing strategies to enhance brand presence and engage with the community.

Track and analyze social media performance metrics adjusting strategies to improve reach and interaction.

Manage social media marketing campaigns and daytoday activities including:Develop relevant content topics to reach the company s target customers.

Create curate and manage all published content (images video and written).

Email Marketing Campaign Development

Design and implement email marketing strategies to promote products services and brand initiatives.

Segment email lists based on user behavior preferences and demographics to tailor messages for specific audiences.

Create engaging and persuasive content for email campaigns including subject lines body copy and callstoaction.

Email Marketing and Management

Schedule and distribute email campaigns using marketing automation tools (e.g. Zoho Mail Mailchimp HubSpot Salesforce).

Monitor and analyze campaign performance metrics including open rates clickthrough rates conversions and bounce rates.

A/B Testing and Optimization

Conduct A/B tests on various elements of email campaigns (subject lines content design) to improve engagement and conversion rates.

Continuously optimize email marketing efforts based on datadriven insights and industry best practices.

List Management:

Optimize email list growth strategies including lead generation tactics and signup incentives to build a robust subscriber base.

Ensure compliance with email marketing regulations including CANSPAM and GDPR requirements. 5

Website Design

Design develop and maintain responsive websites that are visually appealing and optimized for user experience across different devices and platforms.

Create wireframes prototypes and mockups to effectively communicate design concepts and user journeys to stakeholders.

Collaborate with content creators and development teams to ensure seamless integration of design and functionality

Collaborate with content creators to ensure seamless integration of design and functionality align with messaging and strategic goals.

UI/UX Development

Implement UI/UX best practices conducting user research and usability testing to inform design decisions.

Ensure websites are userfriendly accessible and optimized for performance.

Continuously Optimize website pages based on performance analytics user feedback and best practices to improve engagement and conversion rates

Collaboration & Communication

Work closely with other externally identified developers to ensure designs are translated accurately and functionally on the web.

Collaborate with marketing & influencers teams to align website design with branding campaigns and digital marketing strategies.

Act as a point of contact for client requests and design revisions ensuring clear communication throughout the project lifecycle.

Identify relevant influencers to collaborate with.

Work closely with crossfunctional teams including sales product development and customer support to ensure cohesive brand strategy.

Collaborate on broader marketing initiatives crosspromotions and lead nurturing campaigns

Act as a liaison for client projects gathering requirements and providing design and marketing recommendations

Work closely with teams to ensure consistent messaging and branding across all channels.

Branding and Visual Identity

Maintain consistent branding across all website components ensuring design aligns with company identity.

Stay updated with the latest design trends and best practices to enhance the overall aesthetic and functionality of websites.

Technical Skills Use

Utilize design software such as Adobe Creative Suite (Photoshop Illustrator XD) Sketch or Figma to create highquality designs.

Basic understanding of frontend technologies (HTML CSS JavaScript) to effectively communicate with developers and implement design changes.

Project Management

Manage multiple projects simultaneously adhering to deadlines and maintaining a high standard of quality.

Prepare and present design concepts to clients and stakeholders gathering feedback for revisions.

Analytics and Reporting

Use digital marketing tools (e.g. Google Analytics SEMrush social media insights) to monitor performance and guide strategy adjustments.

Prepare and present regular reports on website performance digital marketing initiatives and ROI to stakeholders.

Stay current with industry trends and emerging technologies to ensure the company remains competitive in the digital landscapes

Prepare regular reports on email marketing performance and provide insights and recommendations for future campaigns.

Analyze customer feedback and engagement to refine and improve email marketing strategies

Industry Research

Stay current with industry trends and emerging technologies to ensure the company remains competitive in the digital landscape.

Stay informed about the latest trends in website design user experience and digital marketing strategies to incorporate innovative ideas into campaigns.

Stay uptodate with the latest trends and best practices in email marketing and digital marketing to inform strategies and approaches

Sales Management:

Collaborate with the sales team to create and execute strategies that convert leads generated by marketing campaigns into qualified sales opportunities.

Monitor and analyze sales performance metrics; develop strategies to drive revenue growth.

Train and mentor sales staff on best practices in digital marketing and lead generation techniques.

Business Development:

Identify and pursue new business opportunities partnerships and collaborations that align with company goals.

Conduct market research to identify new markets and customer needs adjusting strategies accordingly.

Build and maintain strong longlasting client relationships by partnering with them and understanding their needs.

Content Creation and Management:

Oversee the creation and distribution of highquality engaging content that resonates with target audiences and promotes our products/services.

Ensure that all digital content aligns with brand identity and messaging guidelines.

Employ storytelling techniques to enhance brand relatability and showcase customer success stories.

Budget Management:

Manage the digital marketing budget and allocate resources effectively to maximize ROI.

Assess and negotiate contracts with thirdparty vendors and agencies related to digital marketing and sales initiatives.

Team Leadership:

Lead inspire and develop a crossfunctional team including digital marketers content creators and sales professionals.

Foster a culture of innovation accountability and continuous improvement within the team.

Customer Service:

Respond and ensure that the high volume of activity on social media sites are responded to appropriately and responses based on company policies are utilized.

Regularly perform and monitor client s allocation to conversion team and make outbound calls to follow up on customer requests or complaints.

Assess the customers complaints and provide the correct information to rectify the issue

Maintain records of customer interactions and transactions recording details of inquiries complaints and comments as well as actions taken and query resolution to ensure customer satisfaction

Ensure Update/maintain social media log on CRM on a nightly basis

Check to ensure that appropriate changes were made to resolve customers problems

Ability to retain product knowledge and help educate the customer and staff

Requirements

Experience and Qualifications

Ideally Graduate degree in Computing Web Design Digital Marketing Marketing or a related field communication and graphic design or a related field. Candidates with any related qualification with relevant work experience in lieu will be considered .This means we will consider individual who are able to succeed on the role without a relevant degree but has Graphic Website design email marketing and social media management skills

Proven experience in web design and digital marketing sales and business development roles ideally in a similar role with a strong portfolio showcasing design work and successful marketing campaigns.

Proven track record of developing and executing successful digital marketing strategies that drive sales to grow.

Proficient in design software (Adobe Creative Suite Figma Sketch or similar) Photoshop and familiar with HTML CSS and basic JavaScript.

Strong understanding of digital marketing principles including SEO PPC email marketing and social media marketing.

Excellent analytical skills for interpreting data and translating insights into actionable strategies.

Strong written and verbal communication skills with an ability to engage and collaborate with diverse stakeholders.

Ability to manage multiple projects and deadlines in a fastpaced environment.

Excellent communication negotiation and interpersonal skills.

Proficiency in digital marketing tools (e.g. Google Analytics SEMrush HubSpot) and CRM software.

Familiarity with web design and development principles is a plus.

Familiarity with email marketing platforms (e.g. Zoho Mail Mailchimp Constant Contact HubSpot) and marketing automation tools.

Strong understanding of email design principles A/B testing and segmentation strategies.

Excellent writing and editing skills with a keen eye for detail and a passion for creating highquality content.

Strong analytical skills with the ability to interpret data and make datadriven decisions.

Ability to work collaboratively in a teamoriented environment and manage multiple projects simultaneously

The right individual must have Essential Skills and Experience:

Strong creative design Blogging and writing skill

Paid social media advertising expertise.

High Level Marketing and Sales skills: Ability to engage with people and turn them into sales opportunities.

Specific marketing channel expertise in all digital marketing route eg: email SEO SEM social

The ability to think objectively

The ability to execute and analyze drip marketing campaigns

A mix of creativity and analytical abilities

Good copy and visual storytelling abilities

A likable personality with Selfpromotion savvy

A good understanding of WordPress

Understanding of brevity

Listening skills

The ability to analyze quantifiable metrics

Agility

Strong design skills of HTML CSS or Photoshop.

If you possess the required skill then we will like to hear from

Essential Skills and Experience:

Proven experience as a website designer or in a similar role with a portfolio demonstrating your design capabilities.

& Experience and Qualifications Ideally Graduate degree in Computing, Marketing, communication and graphic design or any related IT degree will be an added advantage or relevant work experience in lieu .This means we will consider individual who are able to succeed on the role without a degree but has Graphic, Website design and social media management skills A minimum of 2 years experience in related role Strong customer service background Marketing experience in a similar role Considerable experience in a customer facing role essential The right individual must: Strong creative design skill Blogging and writing skill Paid social media advertising expertise. Sales skills: Ability to engage with people and turn them into sales opportunities. Specific marketing channel expertise eg: email, SEO, SEM, social The ability to think objectively High Level Marketing skill The ability to execute and analyze drip marketing campaigns A mix of creativity and analytical abilities Good copy and visual storytelling abilities A likable personality A good understanding of WordPress Self-promotion savvy Understanding of brevity The ability to analyze quantifiable metrics Listening skills Agility Strong design skills of HTML, CSS or Photoshop. If you posses the below required skill, then we will like to hear from Essential Skills and Experience: Evidence of working within a target-driven environment Very strong Customer Service Skill. Meeting Sales Goals and Professionalism Strong social media knowledge, all platforms Computer literate with working knowledge of MS Office suite (Word, Excel, PowerPoint, MS Outlook) Excellent communication skills: both written and verbal Ability to work with a lot of data and multi-task in a fast-paced environment Possess patience when communicating with the customer Ability to maintain composure with an angry customer Strong listening skills, since most of the time, communication with the customers is done over the phone or Face to Face. Experience and ability in providing market intelligence in order to guide recruitment activities Knowledge and experience of visa counselling for visa applicants Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level Experience of report -writing and statistical analysis Excellent customer service skills, experience working within a customer -facing role Takes initiatives and works independently/within a team when required Highly organized, can manage a number of different tasks simultaneously Can work under pressure when required Excellent communication skills, can build positive relationships with people of a variety of different ages and levels of authority Can influence and persuade at all levels Culturally sensitive and committed to equal opportunities. Committed to RGR s values of equality and diversity. Ability and willingness to travel within Nigeria including. Excellent customer service and sales support skills Excellent written and Verbal communication skills Evidence of success in building and maintaining customer relationships leading to increased sales Able to work under pressure to meet deadlines. Sound organizational, planning & time management skills. Highly motivated self-starter with a high level of energy and motivation. Able to work on own initiative and as part of a team. Desirable Skills and experience: Significant experience related to the international Higher Education sector Knowledge of international educational qualifications and their Nigeria equivalencies Knowledge of marketing for international Higher Education sector within Nigeria Knowledge and experience of visa counselling for visa applicants Knowledge of international higher education and experience of working in international education desirable Experience working in the Education marketplace Knowledge of the study-overseas market

Education

Digital marketing , Website design, Video advertising, social and digital marketing