Social Media Digital Marketer Manager HYBRID
Social Media Digital Marketer Manager HYBRID
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Job Description
Role Summary
We are seeking a skilled and innovative Social Media Manager / Digital Marketer to strengthen TDL s digital footprint engage professional audiences and drive measurable growth through strategic online campaigns. This role is responsible for developing and executing endtoend strategies creating compelling content and analyzing performance to elevate our brand presence across digital platforms.
Key Responsibilities
1. Strategy & Planning
- Design and execute a comprehensive digital and social media strategy aligned with TDL s goals.
- Define target audiences set measurable KPIs and develop campaign roadmaps.
2. Content Development & Management
- Create curate and schedule highquality content (posts videos graphics articles) across platforms such as LinkedIn Instagram X (formerly Twitter) and Facebook.
- Ensure consistency in brand tone messaging and visual identity.
3. Campaign & Performance Tracking
- Plan and manage paid digital campaigns including social media and Google Ads.
- Track key metrics (reach engagement conversions etc. and generate insightsdriven reports.
4. Community Engagement
- Manage interactions foster online conversations and coordinate digital promotions to build audience loyalty.
5. Collaboration & Innovation
- Work closely with HR and the Commercial team to ensure aligned messaging and smooth campaign rollouts.
- Stay updated on industry trends tools and innovations to maintain a competitive edge.
Requirements
Requirements
- Minimum of 2 years handson experience in social media management and digital marketing.
- Strong content creation abilities including copywriting basic design and video editing.
- Proficiency with digital ad platforms (e.g. Meta Ads Manager Google Ads) and analytics tools (e.g. Google Analytics).
- Excellent communication organizational and project management skills.
- Experience in HR recruitment or professional services is an added advantage.
Employment Type
Full Time
