Global Copywriter and Catalogue Touchpoint Owner

As Global Copywriter and Catalogue Touchpoint Owner you will be part of the global marketing team of the business unit Measuring Tools. You will be responsible to write global master copy for campaign creatives and product texts as well to develop the business unit catalogue strategy. You will also take care of ensuring implementation with the business units catalogue strategy in cooperation with the regional teams.

Your responsibilities will include the following:

• Enable marketing asset creation process with strong brandidentical copies which resonate with Bosch Measuring Tools target audiences
• Collaborate with lead agencies and regional stakeholders to ensure regional/local relevance and potentials of the global copies
• Develop the global BU catalog strategy based on overarching Marketing and touchpoint strategy for Business Unit and crossBUs with a focus on improving engagement and conversion by ensuring a usercentric UX design relevant and engaging content.
• The development of the catalog strategy also includes mixed solutions: digital and paper.
• Coordinate with the BU data quality manager for the correctness and completeness of the data
• Coordinate with the portfolio teams to include the latest products launches
• Coordinate with the other BUs to ensure an integrated PT solutions
• Coordinate with the IT system stakeholders that all the needed system capabilities for implementation are considered and implemented (e.g. digital print on demand solution)
• Steer with the Regions the usage of the catalogue and align on the regional adaptations

Qualifications :

Which requirements are important to us

   Background: You have a bachelors degree in Marketing Communication Business Administration or related field (Master is a plus).

   Experience: In order to be successful in this job you would need to have the majority of professional experiences listed below:

• You are passionate marketing expert with  more than 5 years of experience in marketing especially on the creative field.
• You have creativity ability to understand the target audiences of Power Tools. 
• You have deep understanding  sales and productdistribution mechanism.

   Personality: If most of the sentences below are true to you youd have a good chance to a perfect match with our requirements:

• You are team player with a proven track record in digital marketing and/or digital sales.
• Solid project management skills and ability to handle complexity.
• You are excellent communicator creative person and skilled in internal stakeholder management.
• You have positive and proactive attitude creative mindset and willingness to not only apply but also build processes.
• You have strong resultorientation and clear commitment to achieving ROI targets.
• Profound analytical and contextual thinking with a datadriven mindset.

  Working practice: Capability to handle a diverse landscape of internal stakeholders with differing interests across hierarchy levels.

   Languages: You are fluent in English. Other language knowledge is an advantage.

Additional Information :

Get to know our #LikeABosch benefits.

We would like to help you GROW so we offer you:

• Financial security & recognition: We review and increase your competitive base salary annually offer performance loyalty and referral bonus.

• Trainings and professional development: We believe in a LifeLong Learning approach so you can take advantage of several technical and soft skill trainings and language courses.

• Career development: We have a wide range of programs to choose from even if its leadership expert or project development you are aiming for. We also offer mentoring and coaching opportunities we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY the benefits of balancing your life and your work so we pay attention to:

• Your work lifebalance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours. We offer childcare possibilities and sabbatical option.

• Your health and wellbeing: We provide free professional consultants for any personal legal financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.

• We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. taxfree kindergarten and nursery allowances) health care mobility (car sharing services) and recreation. You can enjoy our onsite canteen we support when you work from home and if you live far we cover your commute costs. We also appreciate your loyalty with jubilee gift and extra jubilee holiday.

You could join an INSPIRING community worth to belong:

• We are true to our values: We are committed to sustainability we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions blood donations and support worthy causes.

• Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day.

Are you ready to work #LikeABosch

Please apply with your English CV!

If you require any further information please feel free to contact us on the following number:. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.

Remote Work :

No

Employment Type :

Fulltime