Job Summary
The Digital Brand Storytellers responsibilities include social media coordination photography and videography to highlight the Jones Centers impact in the community. The ideal candidate should have professional experience in photography and videography be adept at social media and be passionate about crafting engaging diverse digital content. Youll work in collaboration with the marketing team to generate interest in and raise the visibility of The Jones Center and its programs. The role provides key marketing and customer service support to internal departments including Programming & Community Engagement Recreation Fitness Guest and Members Services and Development.
Main Responsibilities
Content Creation Photography and Videography:
- Lead and manage all aspects of photography and video production including planning shooting editing and postproduction.
- Proficient with digital devices/cameras for capturing highquality photographs and videos.
- Edit and produce engaging visual content for social media web and other marketing and communications projects.
- Create a variety of multimedia materials including short reels interviews and promotional videos.
- Oversee and maintain the library of photography and video assets.
Social Media Management:
- Develop and execute a social media strategy aligned with the Jones Centers vision and goals.
- Manage all social platforms including Facebook Instagram LinkedIn and YouTube.
- Monitor and leverage social media trends to increase engagement and reach.
Community Engagement:
- Foster an interactive online community that engages with members visitors partners staff and the broader community. Provide excellent customer service and quick responses.
- Share updates achievements and compelling stories of the organization and the people involved.
Analytics & Reporting:
- Analyze social media and content performance using analytics tools.
- Provide insights and reports on engagement metrics offering suggestions for improvements.
Minimum Qualifications
Required Skills and Abilities
- Minimum of 3 years of professional experience in photography and videography.
- Proficiency in photo and video editing software (Adobe Photoshop Lightroom Premiere Pro Final Cut Pro).
- Proven track record in social media management with demonstrable results in growing and engaging an online community.
- Strong storytelling communication and interpersonal skills.
- Selfmotivated detailoriented creative and critical thinker who thrives in fastpaced environments.
- Excellent time management skills. Ability to multitask and meet deadlines.
- Ability to communicate in a measured and professional manner with staff guests community contacts and social media followers.
- Proficient in Microsoft Office and project management software.
- Photography/video editing skills preferred.
Education Training and Experience
- A bachelors degree in marketing advertising photography design or a related area preferred or an equivalent combination of education training and experience.
- At least 3 years of professional experience in marketing advertising creative production or a similar role.
- Experience crafting compelling content and campaigns for social media platforms.
- Strong portfolio demonstrating exceptional photography and videography skills. Work samples are welcomed with the submission of a resume.