drjobs Director of Marketing

Director of Marketing

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1 Vacancy
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Jobs by Experience drjobs

5years

Job Location drjobs

Boulder, CO - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

This is a remote position.

About Nomad Internet

Nomad Internet is the nation s leading wireless internet provider for rural communities RV travelers offgrid households and those underserved by traditional providers. We believe internet access should be fast simple and available wherever life takes you. Our team is growing fast and we re looking for a Director of Marketing who knows how to build strategy lead a highperforming team and drive measurable growth across digital and offline channels.


Role Overview

The Director of Marketing will own all aspects of marketing strategy and from digital advertising and conversion optimization to brand positioning product messaging and customer retention. This person will work crossfunctionally with leadership design product and sales to scale customer acquisition and maximize LTV across multiple verticals including residential RV and business internet.

This role requires someone who s equal parts strategic thinker and handson executor. You ll manage inhouse talent and external agencies ensuring every campaign aligns with Nomad s voice values and performance goals


Key Responsibilities
  • Develop and lead Nomad Internet s fullfunnel marketing strategy (awareness acquisition activation retention)

  • Oversee and optimize performance marketing channels: paid social paid search email SMS retargeting affiliates and influencer campaigns

  • Manage the marketing team (internal staff and external agencies/contractors) ensuring alignment on KPIs timelines and executional quality

  • Own CRO strategy including landing page testing ad creative performance and checkout optimization

  • Guide messaging and positioning for new products promotions and partnerships

  • Ensure brand consistency across all touchpoints from emails and ads to packaging and postsale experiences

  • Collaborate closely with executive leadership to report on performance justify budget allocations and refine growth priorities

  • Identify new opportunities to reach underserved audiences especially in rural and mobile environments



Requirements

Qualifications

  • 7 years in marketing with at least 3 years in a senior or directorlevel role

  • Proven experience owning digital acquisition (Meta Google TikTok email/SMS) and brand strategy

  • Strong grasp of data analysis attribution modeling and fullfunnel optimization

  • Exceptional communication skills you can pitch a vision and lead a team

  • Experience working in highgrowth or fastpaced environments; DTC telecom or internet service experience a major plus

  • Comfortable managing agencies freelancers and crossfunctional internal teams

  • Handson familiarity with tools like Klaviyo Google Ads Meta Ads Shopify Recapture and web analytics platforms


What Success Looks Like

  • CAC stays predictable and scalable as new audiences are reached

  • Landing pages and ads convert across mobile and desktop environments

  • The brand voice is consistent human and clear even as channels diversify

  • Retention improves through thoughtful segmentation lifecycle marketing and postsale nurturing

  • The team works fast smart and collaboratively with clarity on what matters most


**Key Responsibilities** * Develop and lead Nomad Internet s full-funnel marketing strategy (awareness, acquisition, activation, retention) * Oversee and optimize performance marketing channels: paid social, paid search, email, SMS, retargeting, affiliates, and influencer campaigns * Manage the marketing team (internal staff and external agencies/contractors), ensuring alignment on KPIs, timelines, and executional quality * Own CRO strategy, including landing page testing, ad creative performance, and checkout optimization * Guide messaging and positioning for new products, promotions, and partnerships * Ensure brand consistency across all touchpoints from emails and ads to packaging and post-sale experiences * Collaborate closely with executive leadership to report on performance, justify budget allocations, and refine growth priorities * Identify new opportunities to reach underserved audiences especially in rural and mobile environments --- **Qualifications** * 7+ years in marketing, with at least 3 years in a senior or director-level role * Proven experience owning digital acquisition (Meta, Google, TikTok, email/SMS) and brand strategy * Strong grasp of data analysis, attribution modeling, and full-funnel optimization * Exceptional communication skills you can pitch a vision and lead a team * Experience working in high-growth or fast-paced environments; DTC, telecom, or internet service experience a major plus * Comfortable managing agencies, freelancers, and cross-functional internal teams * Hands-on familiarity with tools like Klaviyo, Google Ads, Meta Ads, Shopify, Recapture, and web analytics platforms

Education

* 7+ years in marketing, with at least 3 years in a senior or director-level role * Proven experience owning digital acquisition (Meta, Google, TikTok, email/SMS) and brand strategy * Strong grasp of data analysis, attribution modeling, and full-funnel optimization * Exceptional communication skills you can pitch a vision and lead a team * Experience working in high-growth or fast-paced environments; DTC, telecom, or internet service experience a major plus * Comfortable managing agencies, free

Employment Type

Full Time

Company Industry

About Company

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