Retail Media Manager
Retail Media Manager
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$ 85800 - 138200
1 Vacancy
Job Description
Are you ready for whats next
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
Reporting directly to the Senior Manager Media Planning the Retail Media Manager is responsible for the development of commerce media strategy across the enterprise. You will be responsible for strategy development activation optimization and measurement of Retail Media investment in partnership with external media agencies. Within this role you will provide thought leadership and expertise to both Marketing and Sales on how to best solve critical business challenges through retail media strategy.
The consumer journey continues to experience constant change and is becoming increasingly fragmented. Retail media plays a vital role in unlocking business and omnichannel growth objectives and winning in this environment requires strong expertise in media understanding of omnichannel commerce consumer marketing and analytics.
This is a brandnew role with an exciting opportunity to lead and shape our retail media strategy and showcase how an integrated customercentric approach drives impactful results. The ideal candidate will have robust experience within the Retail Media network with an emphasis on Amazon. A successful Retail Media Manager is a versatile media expert who can leverage his/her expertise to maximize performance optimize to maximize efficiencies and drive ROI.
At Brunswick we have passion for our work and a distinct ability to deliver.
Essential Functions:
- Lead the retail media practice within the Performance Marketing Center of Excellence team and provide thought leadership and strategic planning across key accounts utilizing a mix of tactics that drives growth
- Analyze and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization.
- Establish and evolve key KPIs benchmarks and best practices
- Drive results through rigorous optimizations and all KPIs are exceeding benchmarks
- Spearhead education needs for the greater organization when it comes to Retail Media by prioritizing relevant topics for learning materials as well as creating the content to be socialized
- Manage and evolve agency scope; oversee agency team and daytoday as well as longer term strategic projects
- Steward relationships with key retail media platforms to ensure success of our investments across all tactics get access to emerging opportunities (ex: new tactics technology capabilities) and continue to test & learn to effect business impact
- Define Ways of Working across crossfunctional teams and manage evolution based on business needs & changes
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Stay current with industry best practices trends and emerging technologies to proactively apply new knowledge.
- Partner with crossfunctional teams across Marketing and Sales to understand business objectives and translate these priorities into actionable retail media campaigns that drive demand and conversion.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.
Required Qualifications:
- 57 years of experience of retail media network and handsonkeys platform experience either inhouse at a brand or through an advertising/media agency. Experience with Amazon Ads and Amazon DSP required.
- Strong analytical skills with ability to interpret data and draw actionable insights.
- Ability to develop and maintain strong relationships across all internal stakeholders and outside vendors (includes verbal and written communication).
- Solutionoriented proactive thinker with the ability to work independently in an ambiguous environment.
- Experience with Amazon SaaS such as Pacvue is a plus.
- Knowledge of other advertising platforms such as Google Ads and Facebook Advertising a plus.
- Detailed oriented organized and ability to multitask
- Creative thinking and problemsolving abilities
- Forecasting and budget management
Working Conditions:
- Hybrid 3 Days per week (Mettawa Office or Downtown Chicago Loop Lab)
The anticipated pay range for this position is $85800 $138200 annually. The actual base pay offered will vary depending on multiple factors including job related knowledge/skills relevant experience business needs and geographic location. In addition to base pay this position is eligible for an annual discretionary bonus.
At Brunswick it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidates qualifications and the business context.
This position is eligible to participate in Brunswicks comprehensive and highquality benefits offerings including medical dental vision paid vacation 401k (up to 4 match) Health Savings Account (with company contribution) wellbeing program product purchase discounts and much more. Details about our benefits can be found here.
Why Brunswick:
Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition were proud of being recognized for making a splash with numerous awards!
Next is Now!
We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.
For more information about EEO laws click here
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#Brunswick CorporationRequired Experience:
Manager
Employment Type
Full-Time
