Director of Marketing
Director of Marketing
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Job Description
About Us:
Association Headquarters is a dynamic organization dedicated to serving not for profit Associations to advance them to greatness. Our client partners achieve measurable success in four key areas: multidimensional growth engaged diverse and disciplined leadership intelligent use of technology and an unwavering commitment to mission. We are seeking a highly skilled and strategic Director of Marketing to lead and manage our marketing initiatives drive lead generation and support new business development efforts.
Position Summary:
The Director of Marketing is responsible for overseeing the daily of marketing activities working closely with the VP of New Business Development to develop and implement the companys overall marketing strategy. This role plays a crucial part in increasing lead volume managing marketing campaigns and ensuring brand consistency.
Key Responsibilities:
New Business Development & Proposals
Serve as a key member of the New Business Development Team.
Contribute marketingrelated content to new business proposals and presentations.
Review project scope and contract documents ensuring accurate marketing components.
Present to clients including staff and volunteer leaders to secure new business.
Represent the company at industry events and conferences as needed.
Strategic Planning & Leadership
Develop and implement the companys annual marketing plan.
Create comprehensive marketing strategies aligned with business objectives.
Lead mentor and provide direction to the marketing team.
Collaborate with senior leadership to support companywide initiatives.
Campaign & Digital Marketing Management
Identify and develop new business leads.
Plan execute and optimize integrated marketing campaigns across digital print and event channels.
Direct SEO SEM email marketing social media and website performance.
Analyze digital data and conversion metrics to optimize marketing effectiveness.
Brand Management
Ensure brand consistency across all marketing channels and materials.
Oversee the development of brand messaging positioning and visual identity.
Develop creative marketing strategies to enhance market positioning.
Budget & Resource Management
Create and manage the marketing budget efficiently.
CrossFunctional Collaboration
Work closely with sales service lines and customer success teams to align messaging and drive results.
Support product launches and promotional efforts.
Public Relations & Communications
Manage media relations press releases and external communications.
Oversee content strategy including blogs white papers and case studies.
Analytics & Reporting
Track key performance indicators (KPIs) and prepare regular reports for executives.
Make datadriven recommendations for continuous improvement.
Qualifications & Competencies:
Bachelors degree in marketing business or a related field; MBA preferred.
Minimum of 10 years of experience in marketing leadership and/or related industry.
B2B sales experience is a plus.
Strong leadership strategic thinking and problemsolving skills.
Excellent interpersonal oral and written communication skills.
Proven experience managing digital marketing efforts including SEO SEM email and social media.
Ability to manage multiple projects meet deadlines and drive results.
Work Environment & Travel Requirements:
This position requires 2030 travel for industry events and client presentations.
Must be comfortable with occasional lifting of marketing materials (up to 50 lbs).
Why Join Us
At Association Headquarters we offer a dynamic and collaborative work environment opportunities for professional growth and a chance to make a meaningful impact through innovative marketing strategies. If you are a resultsdriven marketing leader we would love to hear from you!
Required Experience:
Director
Employment Type
Full-Time
