Manager Marketing Communications
Manager Marketing Communications
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Salary Not Disclosed
1 Vacancy
Job Description
The team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive motivated people foster an encouraging environment and we let them do their job. Our team is highly engaged builds quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; crafting a climate of trust openness and dedication; encouraging candor; and treating people fairly and with dignity.
We are seeking a Manager Marketing Communications to lead the development implementation and introduction of global communication strategies to promote Industrial Scientific products and services. The Manager Marketing Communications will lead campaign creation and spearheading innovative datainformed marketing campaigns that build awareness and drive demand and expansion across the market. This role is a playercoach and will oversee a team comprised of content creative and events. The ideal candidate is customerobsessed detailoriented inquisitive creative efficient and comfortable interacting across the entire organization.
Essential Responsibilities:
Campaign Strategy Development and
- Define and deliver campaign strategy to support growth objectives
- Establish standard processes for campaign development ensuring efficient workflows and easy delivery to regional teams
- Lead the planning development and of integrated campaigns spanning multiple channels including email events digital advertising content marketing social media and ABM
- Optimize campaigns to meet performance measurements and goals including MQL to SQL conversion rates pipeline contribution and ROI
Content Creative and Communications:
- Oversee the creation of highimpact marketing materials including brochures presentations press releases newsletter and digital content
- Ensure that all content is consistent with brand identity style and messaging
- Build and maintain relations with key industry outlets media and journalists to ensure consistent and effective media coverage
- Partner with broader marketing team to amplify content across earned owned and paid channels
Event Management:
- Plan and execute marketing events including trade shows conferences webinars and userevents
- Coordinate logistics promotional activities and pre and post campaigns to maximize impact and ROI
- Work closely with vendors partners and internal teams to ensure successful event
Leadership and Collaboration:
- Act as a player/coach by actively participating in the of projects leading by examples and setting a high standard for the team
- Foster a culture of innovation rapid experimentation and continuous improvement
- Manage and mentor a highperforming team of content creative and event specialists.
Qualifications:
- 10 years experience (preferably in B2B)developing and executing campaigns / programs that drive results
- Demonstrable ability in datadriven decision making market analysis and revenuefocused marketing strategies
- Excellent written and verbal communication presentation and interpersonal skills
- Proven ability to influence and align teams around shared business outcomes
- Ability to adapt to changing market conditions and prioritize multiple projects
- Up to 15 travel
- Preferred: Experience with a safety product or in the industrial space
Required Experience:
Manager
Employment Type
Full-Time
