Media Data Scientist
Media Data Scientist
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Job Description
Job Description:
dentsu is a network designed for whats next helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat Dentsu Creative dentsu X iProspect and Merkle each with deep specialisms.
We now have an excellent opportunity for a Media Data Analyst to join our team on a Parttime basis for a 6month contract (with view to extension). This will require on average 17hrs per week with some fluctuation.
The role:
As the Media Data Analyst you will play a key role transforming data into realtime insights to optimise our clients CX and marketing efforts including performance audience segmentation targeting and customer journey understanding.
We require a Consultant with the following technical capabilities:
- Proficiency in Python R or similar programming languages for data analysis.
- Strong SQL skills for querying and managing large datasets.
- Experience with Google Analytics 4 Google Tag Manager and other digital or CX analytics tools e.g. Contentsquare Google Consent Mode Adobe Analytics Launch or Edge Network.
- Familiarity of CDP and CRM platform automation e.g. Tealium Salesforce.
- Proficiency in data visualisation skills e.g. Google Data Studio Tableau PowerBI or Datorama.
- Proficient API integration skills between platforms.
Core responsibilities:
- Deliver dashboard driven reporting and insight presentations to stakeholders
- Using datadriven insights optimise marketing campaigns and recommend improvements
- Daily communications on task & expectation management.
- Communication with client on data requirements and architectural process.
- Strategic thought leadership in data driven insights.
- Facilitating strong working relationships with clients mature data and AI teams
A bit about you:
- Experience in media analytics digital marketing analytics or data science within a media organization.
- Proven track record of experience with digital analytics tools tagging and tracking programmatic advertising digital marketing platforms formats and analysis of performance metrics.
- Strong understanding of digital media channels including social programmatic search and video
- Proven ability to understand the clients infrastructure for aggregation of data in the agencys cleanroom data warehouse environment
- A test and learn mentality with risk analysis application
- Proficiency in the following tech: Google suite Adobe suite Tealium suite Python R SQL skills CSS HTML Javascript skills
Become a champion for meaningful progress:
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us this is the foundation for great innovation which in turn generates better outcomes for our people partners and communities. This is why we encourage applications from people with disabilities and of all ages nationalities backgrounds and cultures.
If you want to belong to a one global network where opportunities are limitless we look forward to welcoming you.
#LIAS2
Location:
SydneyBrand:
CaratTime Type:
Part timeContract Type:
Fixed Term Contract (Fixed Term)Employment Type
Part-Time
