Manager
Manager
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Job Description
Job Title
ManagerJob Description
To support the Research & Insights function in mining and packaging researchdriven insights from firstparty social listening intent segment as well as secondary/syndicated/ proprietary data in addition to providing daytoday support on processcentric activities/tasks & deliverables. The position will support the research analysis & insights requirements from our U.S. based teams including other vertical research sales and marketing teams; and will leverage omnichannel data to craft compelling insights to help generate business for the organization.
Key Responsibilities:
Provide datadriven insights for advertising sales and/or editorial queries leveraging a smart toolkit of resources varying from firstparty analytics (Google Analytics/Looker) social listening (Netbase/Quid Monitor ListenFirst) syndicated (MRISimmons Ipsos comScore IQVIA) and proprietary industryfirst intent targeting tool to build compelling datadriven audience stories to support sales team efforts.
Colead and/or support the research lead/manager in the creation/update of sales/marketing collaterals including category materials (across multiple industries like Health/Wellness Pharma Finance Food & Beverages etc. case studies audience data sheets general presentations and custom adhoc projects as required by the sales/marketing teams.
Confidently interact with pertinent stakeholders across research sales and marketing to address their specific projectrelated queries with a clear focus on delivery and client satisfaction.
Develop and maintain strong and productive working relationships with relevant stakeholder(s) supporting research services and demonstrating keen problemsolving skills.
Support senior team members in challenging adhoc custom research assignments and data partnerships.
Mandatory Requirements & Skills:
MBAs 2 to 4 years work experience) or Bachelors 4 to 6 years work experience) with a background in Media/Marketing/Research (preferably worked in a market research organization or the research department of a reputed organization).
At least 12 years of solid experience working on digital/web/site analytics tools like Google Analytics (preferred) or Adobe Analytics.
Demonstrated proficiency with any social listening tool like Netbase/Quid Monitor (preferred) ListenFirst Sprout Social Talkwalker Hootsuite etc.
Highly proficient in Microsoft office tools (PowerPoint Word Excel) and/or Google Office Suite (Sheets Docs Slides)
Highly analytical
Strong attention to detail
Excellent English language communication
Ability to multitask; juggle a range of assignments with a high degree of autonomy and work within tight timelines.
Good conceptual thinking and ideation skills; passion for data & insights
Excellent presentationbuilding skills
Good relationshipbuilding skills
Good to Have:
Experience in or exposure to the Healthcare/Pharma industry especially for the US market.
Userside experience of BI/Data visualization tools like Looker (preferred) Tableau or PowerBI
Prior experience with syndicated data tools & resources such as MRISimmons Ipsos Affluent Survey comScore Starch MediaRadar
Prior experience/exposure to Publishing business particularly in Digital Media
Intermediate/Advanced skills with MSExcel (Lookups Arrays Power Pivots VBA*
Descriptive & Inferential statistics with exposure to R/Python/SQL
Proficiency in American English and/or experience working with US based clientele.
Good understanding of the US market and/or exposure to American popculture & advertising trends for major brands/advertisers by virtue of having worked with or studied in the US.
Designation: Manager Research & Insights (R&I)
Working Hours: 1PM 10PM IST
Work Location: Eco World Bengaluru
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities.
#INDIA#Required Experience:
Manager
Employment Type
Full-Time
