B2C Search Marketing Lead Project Kuiper Project Kuiper
B2C Search Marketing Lead Project Kuiper Project Kuiper
Posted on :
28-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Project Kuiper is an initiative to increase global broadband access through a constellation of 3236 satellites in low Earth orbit (LEO). Its mission is to bring fast affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast affordable broadband to a wide range of customers including consumers businesses government agencies and other organizations operating in places without reliable connectivity.
Project Kuiper is looking for a talented individual to lead North America B2C Search Marketing. This role is responsible for developing the B2C performance marketing strategy launching campaigns and optimizing search performance across Google Bing and across the US Canada and Mexico. We are looking for someone datadriven with a relentless focus on delighting customers and improving return on investment (ROI). The ideal candidate is a selfstarter who is with deep expertise in technical SEO SEM campaign management and Amazons onsite search algorithms. You will drive web site traffic maximize gross adds and improve the customer experience. You will test build automate and scale search marketing initiatives. In this role you will work with a range of technical and nontechnical teams to build automated marketing technology assess marketing capabilities own the experimentation strategy and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals while also innovating and finding efficiencies through the development and management of a multiyear strategy and roadmap.
Key job responsibilities
* Develop and execute comprehensive SEO strategies including technical optimization content development and link building to increase organic search visibility for Project Kuipers consumer offerings
* Own paid search campaigns across major platforms (Google Ads Microsoft Ads) with multimillion dollar budget responsibility focusing on maximizing ROAS while scaling customer acquisition
* Lead Amazon onsite search strategy including optimization of product detail pages search terms and backend keywords to maximize visibility in Amazons search results
* Build and maintain measurement frameworks to track SEO health metrics paid search performance and Amazon search ranking positions across key terms
* Design and execute A/B tests across search marketing channels to continuously improve CTR conversion rates and customer acquisition costs
* Develop comprehensive keyword strategies across organic search paid search and Amazons search ecosystem to capture highintent customer queries
* Create scalable processes for search term expansion negative keyword management and bid optimization across search marketing channels
* Lead regular search performance analysis and provide actionable insights to stakeholders on search visibility trends competitive landscape and opportunities for improvement
* Stay current with search engine algorithm updates paid search platform changes and Amazon search ranking factors to maintain and improve search visibility
Export Control Requirement:
Due to applicable export control laws and regulations candidates must be a U.S. citizen or national U.S. permanent resident (i.e. current Green Card holder) or lawfully admitted into the U.S. as a refugee or granted asylum.
10 years of experience in performance marketing
* 10 years of experience in technology media or telecommunications; satellite internet; or subscription service
* Experience using SQL and analytics tools for conducting data analysis
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153000/year in our lowest geographic market up to $252900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Project Kuiper is looking for a talented individual to lead North America B2C Search Marketing. This role is responsible for developing the B2C performance marketing strategy launching campaigns and optimizing search performance across Google Bing and across the US Canada and Mexico. We are looking for someone datadriven with a relentless focus on delighting customers and improving return on investment (ROI). The ideal candidate is a selfstarter who is with deep expertise in technical SEO SEM campaign management and Amazons onsite search algorithms. You will drive web site traffic maximize gross adds and improve the customer experience. You will test build automate and scale search marketing initiatives. In this role you will work with a range of technical and nontechnical teams to build automated marketing technology assess marketing capabilities own the experimentation strategy and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals while also innovating and finding efficiencies through the development and management of a multiyear strategy and roadmap.
Key job responsibilities
* Develop and execute comprehensive SEO strategies including technical optimization content development and link building to increase organic search visibility for Project Kuipers consumer offerings
* Own paid search campaigns across major platforms (Google Ads Microsoft Ads) with multimillion dollar budget responsibility focusing on maximizing ROAS while scaling customer acquisition
* Lead Amazon onsite search strategy including optimization of product detail pages search terms and backend keywords to maximize visibility in Amazons search results
* Build and maintain measurement frameworks to track SEO health metrics paid search performance and Amazon search ranking positions across key terms
* Design and execute A/B tests across search marketing channels to continuously improve CTR conversion rates and customer acquisition costs
* Develop comprehensive keyword strategies across organic search paid search and Amazons search ecosystem to capture highintent customer queries
* Create scalable processes for search term expansion negative keyword management and bid optimization across search marketing channels
* Lead regular search performance analysis and provide actionable insights to stakeholders on search visibility trends competitive landscape and opportunities for improvement
* Stay current with search engine algorithm updates paid search platform changes and Amazon search ranking factors to maintain and improve search visibility
Export Control Requirement:
Due to applicable export control laws and regulations candidates must be a U.S. citizen or national U.S. permanent resident (i.e. current Green Card holder) or lawfully admitted into the U.S. as a refugee or granted asylum.
10 years of experience in performance marketing
* 10 years of experience in technology media or telecommunications; satellite internet; or subscription service
* Experience using SQL and analytics tools for conducting data analysis
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153000/year in our lowest geographic market up to $252900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Employment Type
Full-Time
Department / Functional Area
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
