Principal B2B Mkt Lead EMEA Project Kuiper
Principal B2B Mkt Lead EMEA Project Kuiper
Posted on :
28-04-2025
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1 Vacancy
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Job Description
Amazons Project Kuiper is an initiative to launch a constellation of Low Earth Orbit satellites that will provide secure highspeed lowlatency broadband network connectivity to unserved and underserved communities businesses and governments around the world. If you are someone who wants to play a pivotal role in shaping the businesstobusiness marketing landscape for Project Kuiper across the Europe Middle East and Africa (EMEA) region this is your opportunity. Were seeking a dynamic Principal Marketing Lead for EMEA B2B Marketing who can create and execute fullfunnel marketing acquisition strategies for multiple countries within the region.
This role requires a flexible growth mindset and the ability to manage a high degree of ambiguity. The ideal candidate will have a proven track record of operating as a player and a coach setting and achieving key performance indicators as a strategist and acquiring customers and hitting revenue targets. They will need to demonstrate a history of progressive scope and the ability to solve problems autonomously and navigate a very large global and matrixed environment while balancing handson with future leadership.
At Project Kuiper the B2B Marketing team is defining our endtoend gotomarket (GTM) strategy. We own B2B customer insights deliver compelling content and acquire and retain customers across multiple industries and regions. The Principal Marketing Lead for EMEA B2B Marketing will be responsible for crafting and implementing marketing strategies that resonate with diverse markets and cultures within the EMEA region. They will need to be as comfortable with full lifecycle accountbased marketing as with programmatic digital delivering regional thought leadership and whiteglove executive focused events. This is a unique opportunity to shape the regional B2B marketing strategy from the ground up for a highly advanced connectivity service in one of the worlds most dynamic and diverse regions.
This position may require access to information technology or hardware that is subject to export control laws and regulations including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality citizenship and any other factors considered by the applicable export control regulations.
Key job responsibilities
Develop and execute fullfunnel marketing acquisition strategies for multiple countries within the EMEA region.
Run highvalue regional evangelism and advisory programs for our top customers across multiple countries.
Set achieve and report on sales and marketing key performance indicators including customer acquisition conversion and revenue targets.
Beginning as an IC set the strategy then hire lead and mentor a future team of B2B marketers fostering a culture of innovation and excellence and embracing the Amazon leadership principles.
Collaborate with global crossfunctional teams within the region and our Washington USA headquarters to ensure alignment of marketing strategies with overall business objectives.
Work crossfunctionally with your peers B2B PMM Brand Creative Research and Operations teams to apply the latest digital event and content acquisition tactics.
Adapt global marketing initiatives to suit local markets cultural nuances and gain efficiencies with existing programs.
Optimize Marketing Acquired Leads (MAL) Marketing Qualified Leads (MQL) and Sales Qualified Lead (SQL) conversion down the customer funnel across segments from SMB to Large Enterprise.
Communicate regularly with executive leadership on program effectiveness campaign results and marketing strategies.
A day in the life
This is a highly visible high impact role leading the B2B Marketing efforts for Project Kuiper in the EMEA region. The Head of EMEA B2B Marketing will be responsible for setting the overall acquisition strategy to achieve both a customer and endpoint quote. This will take close collaboration and readiness support with local sales business development and solutions architecture teams and include accountbased marketing and campaigns. They will work closely with business operations business development AWS and Kuiper marketing teams to set and achieve goals through accountbased marketing campaigns and events. This person will thrive by working independently with large crossfunctional teams inside and outside Amazon while adapting global strategies to suit local market needs.
About the team
Our global team has a broad mix of experience levels and Amazon tenures and we welcome fresh perspectives that will allow us to achieve our audacious goals. Were building an environment that celebrates knowledge sharing mentorship and highquality work. We embrace diversity of thought and love to test learn and innovate across marketing disciplines. We are excited to expand our global service across the EMEA region as one cohesive team. This role is based in our London UK office.
Experience in professional noninternship marketing
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience working crossfunctionally with partner teams to drive adoption and usage of brand assets and messaging
Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives and support portfolio objectives
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
This role requires a flexible growth mindset and the ability to manage a high degree of ambiguity. The ideal candidate will have a proven track record of operating as a player and a coach setting and achieving key performance indicators as a strategist and acquiring customers and hitting revenue targets. They will need to demonstrate a history of progressive scope and the ability to solve problems autonomously and navigate a very large global and matrixed environment while balancing handson with future leadership.
At Project Kuiper the B2B Marketing team is defining our endtoend gotomarket (GTM) strategy. We own B2B customer insights deliver compelling content and acquire and retain customers across multiple industries and regions. The Principal Marketing Lead for EMEA B2B Marketing will be responsible for crafting and implementing marketing strategies that resonate with diverse markets and cultures within the EMEA region. They will need to be as comfortable with full lifecycle accountbased marketing as with programmatic digital delivering regional thought leadership and whiteglove executive focused events. This is a unique opportunity to shape the regional B2B marketing strategy from the ground up for a highly advanced connectivity service in one of the worlds most dynamic and diverse regions.
This position may require access to information technology or hardware that is subject to export control laws and regulations including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality citizenship and any other factors considered by the applicable export control regulations.
Key job responsibilities
Develop and execute fullfunnel marketing acquisition strategies for multiple countries within the EMEA region.
Run highvalue regional evangelism and advisory programs for our top customers across multiple countries.
Set achieve and report on sales and marketing key performance indicators including customer acquisition conversion and revenue targets.
Beginning as an IC set the strategy then hire lead and mentor a future team of B2B marketers fostering a culture of innovation and excellence and embracing the Amazon leadership principles.
Collaborate with global crossfunctional teams within the region and our Washington USA headquarters to ensure alignment of marketing strategies with overall business objectives.
Work crossfunctionally with your peers B2B PMM Brand Creative Research and Operations teams to apply the latest digital event and content acquisition tactics.
Adapt global marketing initiatives to suit local markets cultural nuances and gain efficiencies with existing programs.
Optimize Marketing Acquired Leads (MAL) Marketing Qualified Leads (MQL) and Sales Qualified Lead (SQL) conversion down the customer funnel across segments from SMB to Large Enterprise.
Communicate regularly with executive leadership on program effectiveness campaign results and marketing strategies.
A day in the life
This is a highly visible high impact role leading the B2B Marketing efforts for Project Kuiper in the EMEA region. The Head of EMEA B2B Marketing will be responsible for setting the overall acquisition strategy to achieve both a customer and endpoint quote. This will take close collaboration and readiness support with local sales business development and solutions architecture teams and include accountbased marketing and campaigns. They will work closely with business operations business development AWS and Kuiper marketing teams to set and achieve goals through accountbased marketing campaigns and events. This person will thrive by working independently with large crossfunctional teams inside and outside Amazon while adapting global strategies to suit local market needs.
About the team
Our global team has a broad mix of experience levels and Amazon tenures and we welcome fresh perspectives that will allow us to achieve our audacious goals. Were building an environment that celebrates knowledge sharing mentorship and highquality work. We embrace diversity of thought and love to test learn and innovate across marketing disciplines. We are excited to expand our global service across the EMEA region as one cohesive team. This role is based in our London UK office.
Experience in professional noninternship marketing
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience working crossfunctionally with partner teams to drive adoption and usage of brand assets and messaging
Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives and support portfolio objectives
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Staff IC
Employment Type
Full-Time
Department / Functional Area
Key Skills
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