Senior Manager Acquisition Marketing
Senior Manager Acquisition Marketing
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Job Description
About the team
You will be responsible for all aspects of acquisition marketing in Canada on various web mobile and offline channels. This critical and highly visible role will develop our acquisition strategies and oversee their implementation increasing the number of guests on Turo.
You have a proven track record of scaling multimillion dollar media budgets across mobile app web and offline acquisition channels building a worldclass team of acquisition marketers and implementing cuttingedge acquisition marketing tech to automate and scale. Working closely with our central marketing international marketing analytics finance brand business development and engineering teams you will develop campaigns and lead crossfunctional initiatives that acquire highly profitable users across a portfolio of channels. The outcome of your work will be hugely impactful on Turos growth in Canada
What Youll Do
Lead the overall paid efforts including strategy tracking/measurement reporting and optimization.
Develop and execute campaigns to fuel new user growth across channels such as OTAs (online travel aggregators) and social media platforms.
Partner with the centralized paid search team to oversee and drive accountability over paid search channels performance (Google Microsoft Apple).
Analyze and report on campaign performance using advanced ROI and cohort analysis.
Partner closely with Data teams to measure the incrementality of our acquisition initiatives and establish a regular reporting cadence on customers acquired ROAS and payback period by channel.
Uncover new performance marketing opportunities through existing and new channels and develop a plan to test and validate the effectiveness.
Track progress towards spending and performance targets per channel daily and share with marketing leadership.
Allocate funds from a multimillion dollar marketing budget to optimize the acquisition channel mix.
Manage and develop an acquisition marketer.
Your Profile
7 years of managing paid acquisition campaigns at a highgrowth company across a wide range of web and mobile app channels & 2 years of management experience leading highly efficient acquisition teams
Track record of optimizing multimillion dollar paid social campaigns with specific ROI and payback period targets
Expert at scaling and assessing SEM campaigns
Proficient at navigating a BI data platform such as Tableau or DOMO
Strong critical thinking mindset while at the same time actionoriented so that you can anticipate and quickly adapt campaigns based on trends
Strong quantitative and analytical capabilities comfortable with data analysis and able to use data to make recommendations for optimization
Preferably have SQL experience that allows you to translate raw data into insights for further campaign optimization
For this role the target base salary range in Toronto is $120000 $140000 CADannually. This role is also eligible for equity and benefits. In general our ranges reflect the marketbased target for new hire salaries based on the level and location of the role. Within the range individual pay is determined by objective factors assessed during the application and interview process such as jobrelated skills experience and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.
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Benefits
Competitive salary equity benefits and perks for all fulltime employees
Employerpaid medical dental and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays volunteer time off and parental leave
For those who are in the office fulltime or hybrid we have inoffice lunch office snacks and fun activities
We are committed to building a diverse team. If you are from a background thats underrepresented in tech wed love to meet you.
Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace we are also growing the team quickly join us! Even if you dont meet every qualification we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About Turo
Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US UK Canada Australia and France. Whether youre flying in from afar or looking for a car down the street searching for a rugged truck or something smooth and swanky Turo puts you in the drivers seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at the App Store and Google Play and check out our blog Field Notes.
Read more about the Turo culture according to Turo CEO Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal EVerify program. Women minorities individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds experiences abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance as applicable.
We welcome candidates with physical mental and/or neurological disabilities. If you require assistance applying for an open position or need accommodation during the recruiting process due to a disability please submit a request to People Operations by emailing
Required Experience:
Senior Manager
Employment Type
Full-Time
