Sr B2B Marketing Planning and Analytics Analyst

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

The Growth Marketing & Insights (GMI) organization has a charter of providing objective customer research analysis and marketing effectiveness measurement to partners throughout the company. Within GMI the Marketing Planning and Analytics (MP&A) team was established to develop deep media and business insights to support integrated marketing planning across channels. The team partners closely with Global Marketing Finance and Gotomarket business unit leaders to guide overall marketing investment to achieve business objectives.

The team is looking for a dynamic leader to stand up the marketing planning process and drive strategic insights for Adobes B2B product offerings for Acrobat. We are looking to build a comprehensive framework that considers marketings impact at various stages of the sales funnel and optimize media investment and drive incremental returns. The ideal candidate has experience in B2B marketing and/or sales financial planning marketing mix models and the ability to connect marketing results to financial metrics. They must excel in a fastpaced and dynamic environment and possess strong partner management skills.

What youll Do

You will develop and lead the marketing planning and insights motion for the Acrobat B2B segment providing your perspective on the right levels of investment to drive business impact in line with financial goals. You will own the roadmap for supporting the B2B business in marketing planning and measurement and partner with data science to deliver upon this roadmap.

Understanding the role each marketing channel plays and their independent efficiency curves are foundational to a robust model and marketing plan. Aligning marketing plans and objectives with expectations from finance gotomarket and regional teams are key to the success of this position.

What you need to succeed

• A minimum of 8 years of B2B industry experience with a proven track record of driving business impact.
• Experience in marketing analytics financial planning or sales within a B2B environment.
• Strong understanding of SMB sales motions including inbound outbound and reseller models.
• Knowledge of media mix models or other marketing measurement methodologies.
• Ability to dig deep into financial systems to understand historical spend trends to inform future investment needs. Partner with marketing teams to understand KPIs and map them to performance against funnel metrics.
• A passion for solving problems and tackling new challenges.
• Track record of leading change and implementing initiatives.
• Strong interpersonal skills and the ability to work both independently and within a large matrixed organization while building trusted relationships.

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least 12:01 AM Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $128600 $234200 annually. Paywithin this range varies by work locationand may also depend on jobrelated knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.

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