Vans Senior Manager Retail Marketing and Visual Merchandising
Vans Senior Manager Retail Marketing and Visual Merchandising
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Job Description
Now that youve found the job description whats next
Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live Off The Wall embracing the youthful spirit of freedom nonconformity and relentless progression. Yesterdays Off The Wall moment is todays new normal and at Vans we believe in constantly outdoing ourselves. Together with our communities across the globe our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.
So before we get to the job details take a minute to learn a little more about us our values and our culture. If you can see yourself working sidebyside with a team of people who think and live Off the Wall Vans just may be the place for you.
To learn more about our values and our culture visit Vans Careers or .
What will you do
As Vans Senior Manager of Retail Marketing and Visual Merchandising for North America you will play a pivotal role in evolving our consumer experience across our retail locations and formats. We are seeking a creative leader with extensive experience in Retail Store Visual Merchandising (VM) who will obsess consumer insights understand shopping behaviors and journeys and enhance and elevate the DTC retail experience while ensuring brand synergy and consistency across consumer touchpoints.
This role requires a strong understanding of the retail landscape consumer trends and brand positioning as well as the ability to collaborate crossfunctionally. Leading a team of retail marketing experience and visual merchandising professionals you will immerse yourself in the business and constantly look for opportunities to evolve the way we tell our brand and product stories to fuel demand via new and returning consumers.
Lets break down that dayinthelife a bit more.
Develop drive and own the DTC Retail Marketing vision and strategy for stores brand and all product categories to fuel business growth and brand equity across Vans Americas Owned & Operated Stores and Outlets.
Build drive and monitor Americas retail marketing plans and tools related to store openings store refits traffic driving initiatives windows 4wall marketing and visual merchandising; from strategic planning to of key strategies/initiatives.
Lead manage and evolve the retail marketing organization by providing the team with clear vision coaching and motivation to support VF/Vans values and objectives.
Plan and manage Americas retail marketing and store visuals budgets to align with strategic priorities while maximizing efficiency and return on investment.
Work closely with Brand Management Media Digital Marketing and Creative to ensure that campaigns plans and tools are aligned across all channels.
Partner with Global Retail Marketing lead and EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally.
Collaborate with crossfunctional leaders including Americas VP Retail Operations and Senior Director DTC Merchandising to deliver bestinclass consumer experience and achieve business goals.
What do you need to succeed
We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 10 years of experience and professional achievements.
The foundation skills you will need in this position are:
Extensive experience in Retail Store Visual Merchandising (VM) is required.
Strong strategic thinking with the ability to develop and execute a comprehensive integrated retail marketing strategy.
Datadriven decision making: Utilize data insights and analytics to make informed decisions and optimizations regarding strategies tactics and engagement.
Creativity and Inspiration: Passion for creativity innovation and problemsolving. Leads from a place of curiosity continuous learning and evolution.
Exceptional written verbal visual communication and presentation skills with a high proficiency in Keynote and Microsoft Office.
Demonstrated experience with navigating multiple stakeholders and gaining alignment at the executive level.
Proven collaboration skills with the ability to work effectively with crossfunctional teams and external partners.
Entrepreneurial attitude with demonstrated agility and adaptation to change in business needs or direction while staying organized and managing multiple projects/priorities.
Proven ability to manage large multimilliondollar budgets and maintain efficient allocation of resources and costeffectiveness of campaigns.
Lead mentor and develop a team of marketing professionals fostering a culture of collaboration innovation inclusivity and accountability.
Stay updated on market trends competitor activities and industry best practices to identify growth opportunities and maintain a competitive edge.
Bachelors degree or higher in Business Marketing Merchandising or related field or equivalent combination of education and experience.
Ability to travel 2030 of the time.
There are also a few skills that are not required but preferred.
Experience in global sport lifestyle or outdoor brands preferred.
Large fleet vertical retail and store opening experience preferred.
What do we offer you
At Vans we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions a competitive compensation package and a strong benefits package that includes medical dental vision and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect connection and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about Vans benefits package follow this and click Looking to Join VF.
To learn more about Vans Diversity and Inclusion efforts go to .
Now WE have a question for YOU.
Are you in
Hiring Range:
$120960.00 USD $151200.00 USD annuallyIncentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.
Please note our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position we comply with all local state and federal laws.
At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability please contact us at . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.
Required Experience:
Senior Manager
Employment Type
Full-Time
