Principal Associate Marketing Research Insights
Principal Associate Marketing Research Insights
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
About the Role
Capital One is seeking a Principal Associate Marketing Research & Insights to join our Marketing team to lead customer research to support our marketing team & the strategy of the Canadian business. In this role you will have the opportunity to unearth consumer insights that inform product and marketing strategies for the company. The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.
About You
You have exceptional research skills and understand the balance between spy and rigour and ultimately how research translates into marketing product & customer strategies.
You have the desire and curiosity to learn new skills and develop new methods of uncovering insights.
You can plan and lead moderated research studies remotely and in person along with unmoderated research (using online tools).
You believe in the strength of collaboration and have exceptional communication organizational and multitasking skills with the ability to act independently and meet tight deadlines.
You are comfortable consolidating documenting and presenting research findings often from multiple sources in short concise actionable compelling stories to large audiences at varying levels of the organization.
Responsibilities
Leverage the depth and breadth of your knowledge and expertise in primary and secondary research to help Capital One conduct research designed to inform product and marketing strategies.
Collaborate with various internal teams to develop custom research studies powerful learning agendas and own the marketing research & insights roadmap.
Synthesize data into actionable insights wrapped in compelling storytelling to educate and influence peers and leaders across various lines of business.
Actively monitor and analyze research data and trends from internal and industry sources academic research and published reports to inform and improve research methods and insights.
Periodically perform data pulls and adhoc analyses to inform key business decisions.
Leverage analytics tools and techniques in partnership with other insight disciplines (e.g. Design Research Data Analytics Brand Measurement) to measure success triangulate insights and develop a shared understanding of our target prospects and customers in turn identifying and presenting opportunities and supporting decision making and prioritization.
Actively seek and evaluate new approaches for uncovering meaningful insights.
Manage a sizable research budget which will involve close tracking reporting and invoicing on an ongoing basis.
Support of companywide exercises to build empathy for our current and prospect customers.
Basic Qualifications
Bachelors Degree in market research marketing business sociology psychology behavioral economics or a like field.
4 years of experience in a primary market research role on either the supplier side or client side within the marketing research profession.
Experience planning and executing qualitative & quantitative studies.
Preferred Qualifications
Demonstrated proficiency in data storytelling & influence.
Experience managing vendor relationships.
Experience running & facilitating workshops.
Experience working with analytical tools such as Python R SAS SPSS SQL or similar relational database tools.
If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting ator via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital Ones recruiting process please send an email to
Capital One does not provide endorse nor guarantee and is not liable for thirdparty products services educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Required Experience:
Staff IC
Employment Type
Full-Time
