Sr Product Marketing Manager Consumer Electronics

The vision of Amazon Consumer Electronics (CE) Marketing is to establish Amazon as a premier shopping destination where customers seamlessly discover research and purchase the products they want. CE seeks an innovative senior marketing leader to serve as the Sr. Product Marketing Manager to drive growth and customer engagement across our electronics portfolio. In this role you will be responsible for developing and executing marketing strategies that enhance the customer shopping experience for electronics products with a focus on emerging technologies and flagship device launches. You will play a pivotal role in shaping how customers discover evaluate and purchase consumer electronics on Amazon.

The ideal candidate is a datadriven marketer with strong strategic thinking capabilities exceptional crossfunctional leadership skills and demonstrated success in launching consumer technology products. You will work closely with product teams vendors engineering analytics and other retail marketing teams to create compelling customer experiences that drive business growth. This role requires someone who can balance technical understanding with marketing expertise using datadriven insights to optimize customer engagement and conversion.

Key job responsibilities
Develop and execute gotomarket strategies for major product launches seasonal campaigns and shopping events (e.g. Prime Day Black Friday)
Lead crossfunctional teams to create and optimize the endtoend customer experience for electronics shopping
Build and maintain relationships with key technology vendors to align marketing initiatives and maximize impact
Analyze customer behavior data and market trends to inform marketing strategies and improve product discovery
Create and optimize content strategies that effectively communicate product features and benefits
Define and track key performance indicators using datadriven insights to refine strategies and improve outcomes
Present strategies results and recommendations to senior leadership
Drive innovation in how we showcase and market new technologies to customers


Bachelors degree in marketing communications business or equivalent
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience leading gotomarket for consumer software or hardware product launches
Experience prior success in driving of largescale project plans with multiple teams in support of business goals

Masters degree in marketing advertising business or equivalent
Experience using any of SQL or other analytical tools for conducting data analysis
Experience presenting metrics and progress to goal to senior leadership
Experience in consumer electronics or technology industry

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.