Sr Associate CRM Marketing
Sr Associate CRM Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 88000 - 132000
1 Vacancy
Job Description
Why Work For Us
This role will be responsible for the endtoend of CRM campaigns including email push and inapp messaging. With a dinerfirst mindset and strong attention to detail this role will lead campaign creation from strategy through launch and will collaborate closely with business marketing and analytics stakeholders to drive measurable growth. The ideal candidate will develop content strategies design audience segmentation create testing roadmaps and utilize dynamic CRM capabilities to create engaging content for diners. This role will also consult with crossfunctional teams to influence campaign design ensure flawless and optimize live campaigns. Additionally this role will own the content calendar recommend workflow and platform optimizations maintain a best practices playbook and serve as a subject matter expert in CRM best practices to deliver exceptional customer experiences and drive engagement and conversion.
The Impact You Will Make:
Own and execute email push and inapp (CRM) campaign creation from intent generation strategy and planning to launch (end to end ownership) to increase new customer engagement engage and retain active diners and reacquire lapsed customers in partnership with business marketing and analyst stakeholders to drive measurable growth
Develop the message and content strategy creative approach and development target audience and segmentation and testing roadmaps
Consult with analytics data product engineering and business teams to understand key data points diner profiles journeys and metrics to influence the design of and launch campaigns from ideation to postlaunch monitoring
Partner with analytics data studio teams on inputs and QA for campaign launches to ensure flawless and deployments
Build execute and optimize messaging for dynamic contentdriven ad hoc and automated/triggered campaigns in Braze
Monitor live campaigns to ensure quality solutioning with stakeholders for optimization and remediation
Operate with a dinerfirst mindset and strong attention to detail to design build and optimize CRM journeys with personalized messaging triggers and automation to deliver a customer experience that drives engagement and conversion
Conduct creative messaging and targeting tests to drive diner engagement and orders as well as build and maintain a playbook of learnings
Recommend and implement operational workflow and platform improvements for ongoing optimizations of stakeholder management operational production and QA and documentation processes to drive efficiency
Own development of content calendar and key CRM messaging points for your business area and/or diner lifecycle segment
Serve as CRM subject matter expert to apply channel best practices diner insights platform capabilities and competitive insights to develop and execute CRM strategy and personalized consumer experiences
What You Bring To The Table:
Bachelors degree required
24 years experience in direct CRM operations (email and push)
Handson executional experience in Braze (or similar ESPs and/or Consumer Engagement Platforms e.g. Salesforce Marketing Cloud Iterable)
HTML and CSS knowledge and technical capabilities to QA/troubleshoot and collaborate to ensure successful and valuable data integrations across data science engineering product and marketing teams
Ability to manage multiple initiatives simultaneously work well under pressure and tight deadlines stay organized and take projects from initial request through to implementation and deployment
Ownership mindset to proactively identify future opportunities and effectively apply critical thinking to lead solutions daytoday take pride in delivering a valuable consumer experience
Familiarity with automation platforms (e.g. enable dynamic creative optimization personalization)
Strong written and oral communication skills to effectively influence various functional groups and up to executive levels
Strong selfmanagement / prioritization and influence capabilities
Strong attention to detail
Got these Even better:
Experience with Contentful
Experience with inapp marketing
SQL skills
Familiarity with tech industries or B2C/B2B2C distribution channels
As a matter of company policy Grubhub does not sponsor applicants for employment visa status for this role.
The base salary range for this position is below:
New York:$88000$132000
Illinois $80000$120000
Grubhub uses geographicspecific salary structures which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors such as the candidates skills education training credentials and experience.
And Of Course Perks!
Flexible PTO Grubhub employees enjoy a generous amount of time to recharge.
Health and Wellness. Excellent medical dental and vision benefits 401k matching employee network groups and paid parental leave are just a few of our programs to support your overall wellbeing.
Free Meals. Our employees get a weekly Grubhub credit to enjoy.
Social Impact. At Grubhub we believe in giving back through programs like the Grubhub Community Fund. Employees are also given paid time off each year to support the causes that are important to them.
Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability veteran status and other legally protected characteristics. If youre applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process please send an email to and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.
If you are a resident of the State of California and would like a copy of our CA privacy notice please email
Required Experience:
Senior IC
Employment Type
Full-Time
