Planner Digital Temp
Planner Digital Temp
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$ 1237 - 1538
1 Vacancy
Job Description
Job Description
Job Summary
The Digital Media Planner is a crucial position which requires an individual to work well within a team and be prepared for a fastpaced and detailoriented environment. This individual is expected to show resourcefulness exhibit accountability work independently and demonstrate initiative. As a media planner you will own the daytoday logistics in the planning implementing and maintaining of digital media campaigns.
Ultimately this role drives innovation at the campaign level and cultivates key partnerships to deliver the best digital media opportunities to the client.
Main Duties and Responsibilities
35 Media planning and buying across display video mobile and social channels owning elements of planning and
- Collaborates with assistant planners senior planners and supervisors for strategy and plan development in areas such as:
- Employs Horizons suite of planning evaluation and buying tools (i.e. Nielsen Comscore eMarketer and Forrester) for application/analysis into competitive landscape target digital consumption support plan development and reporting
- Participates and leads team brainstorms to kick off plan and consideration set development
- Provides critical thinking and analysis to draw conclusions and construe actionable implications
- Monitors trends tools opportunities and applications in paid social media environments and appropriately apply that knowledge
- Investigates crosschannel opportunities incorporating mobile and social extensions
- Creates and presents media specific documents such as RFPs media plans objectives and strategies decks and other related functions
- Coordinates review of RFP submissions for maximized social media integrations.
- Leads in RFP review of partners/site responses compiles proposal analysis and drives partner negotiations
30 Campaign
- Traffic plan assets such as creative and required tracking tags
- Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled functioning properly and all materials are received from creative agency
- Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
- Creates campaign post launch information such as screenshots links and placement information to demonstrate proof of placement for clients
15 Campaign management
- Enters and manages plans in billing system (SBMS) tracks insertion orders creative specifications development and handles Traffic sheets/creative assignment as necessary
- Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
- Maintains plan records insertion orders contact lists spec documents and TI sheets etc.
- Monitors manages and optimizes selfservice paid social activation across Facebook Twitter and other relevant social environments; includes buy setup (targeting selections)
- Manages daytoday communication with key partners: Vendors Partner Agencies and Creative media and social clients
20 Reporting on campaign performance
- Builds campaign performance reporting inclusive of aggregating information from thirds parties such as web publishers
- Creates and evaluates campaign effectiveness via reporting (predetermined cadences) and post campaign analysis
- Monitors and reports weekly on paid social performance providing an active voice communicating optimization opportunities and challenges
Supervisory Responsibilities
Supervises Assistant Planner
Knowledge and Skills Required
- 1.5 3 years previous digital media experience
- Advance computer knowledge (Excel Powerpoint)
- Experience with a third party ad server (DART/DFA preferred)
- Strong writing presentation and strategic and analytical thinking skills
- Able to work independently and have excellent time management skills
- Problem solver with the ability to develop creative solutions
- Organized and detailoriented with strong attention to followthrough
- Nimble and flexible to succeed in a fastpaced environment and handle ad hoc requests
- Strong team player
- Interest and familiarity through use of digital media
- Experience w/ excel helpful but not required
Certificates licenses and registrations
N/A
Physical Activity and Work Environment
N/A
Salary Range:$1237.50 to$1538.46a week. A successful applicants actual weekly or hourly rate may vary based upon but not limited to skill sets experience and traininglicensure/certifications and equity.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities duties and skills required of personnel so classified. Furthermore they do not establish a contract for employment and are subject to change at the discretion of the employer.
Base Pay
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities duties and skills required of personnel so classified. Furthermore they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
Employment Type
Full-Time
