About Us
Modern Animal equips veterinary professionals with the tools training and support to deliver care theyre proud of. As we grow our priority is not just hiring more cliniciansbut attracting those who align with our medical standards and values. This role defines how we do that in a way thats scalable strategic and grounded in what works.
The Role
Were hiring a strategic operator to lead how we attract engage and convert highquality veterinary talent. This role brings together strategy messaging and analytics to create more structure and impact across the hiring funnelespecially at the top and middle where interest is built and early engagement happens.
Youll be responsible for the systems and tactics that make recruiting more effective: identifying where to focus building programs that drive interest and designing experiments that improve how we connect with the right veterinary talent. This isnt a sourcing or recruiting roleits about building the foundation that helps those teams succeed.
Youll partner closely with Talent (Recruiters and Sourcers) Growth Brand (Creative) Medicine Operations and clinic leaders to align on who we target what we say and how we scale whats working. Youll also bring the discipline of growth and marketing analytics into the talent spaceensuring were applying time effort and resources where theyll have the most impact.
In this role you will:
- Lead strategy and for top and midfunnel performance within doctor hiring with a focus on increasing Interested Response Rate and improving conversion between key stages of the hiring journey.
- Partner with Talent (Recruiters and Sourcers) Brand Medicine Operations and Clinic Leadership to identify funnel friction and implement targeted campaigns that increase engagement and improve throughput. This includes owning the design and implementation of scalable messaging segmentation events and outreach strategies across all priority markets doctor types and hiring channels.
- Run a multichannel playbook to attract and engage talentleveraging events recruiting activations social channels email nurture and paid media. Work closely with Brand and Recruiting to ensure each channel is aligned in message timing and conversion goals and that efforts are sequenced and measured with discipline.
- Build systems and playbooks that enable recruiters and sourcers to run more effective outreachgrounded in what works and tailored by segment. Design and run experiments that move passive interest to active pipeline and scale winning strategies across the team.
- Define and maintain funnel reporting to provide visibility into performance across regions clinics and doctor profiles. Use data to drive actiondeveloping KPIs conversion targets and feedback loops that align recruiting with hiring urgency.
- Collaborate deeply with Medicine and Brand to ensure messaging reflects Modern Animals clinical philosophy daytoday experience and values. Influence the positioning and timing of content and events in service of building a more engaged higherconverting pipeline.
- Lead crossfunctional work streams that connect talent strategy with business goals. Act as the operational partner for Talent to ensure we are targeting messaging and resourcing the right markets at the right time.
- Maintain a continuous learning loop: capture whats working where were losing traction and what needs to change. Apply structured testing and iteration to outreach strategies and postevent conversion.
Why youd be a great fit:
- Minimum 5 years in a growth marketing or strategyfocused role with measurable funnel or campaign performance outcomes.
- At least 3 years owning top or midfunnel strategy (e.g. demand generation lifecycle marketing recruiting operations or talent marketing)
- Wellrounded marketer proficient in: email marketing tools (i.e. HubSpot Gem) website analytics (i.e. Google Analytics) digital and nondigital marketing strategies best practices and channels including print website paid and organic social (LinkedIn Meta Instagram TikTok etc. and other media tactics.
- Project and campaign management experience to ensure projects are designed implemented and evaluated effectively
- Able to pull insights from multiple sources (ATS CRM campaign tools dashboards) and build clear actionable reporting that highlights funnel trends gaps and performance by clinic role or market; fluent in tools like Looker Tableau or similar BI platforms.
- Bonus: experience working in multisite servicebased businesses (e.g. healthcare education retail) or recruiting for hardtofill or geographically dispersed roles
What you can expect from us:
- Excellent medical vision & dental coverage with various options to choose from
- 401k savings plan with a company match
- Flexible time off & paid parental leave
- Free membership to Modern Animal for your pets and discounts on extra services
- Free membership to One Medical for primary care
- Access to behavioral and mental health services through Ginger
- A collaborative team who has your back and will welcome you as part of our pack
The pay range for this position is $130000 $162000 per year; however base pay offered may vary depending on jobrelated knowledge skills and experience. A signon bonus and equity grant units may be provided as part of the compensation package in addition to a full range of medical financial and/or other benefits dependent on the position offered. This information is provided per the California Pay Transparency Act. Base pay information is based on geographic location.
Required Experience:
Senior Manager