Ad Manager Advanced Audiences
Ad Manager Advanced Audiences
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Salary Not Disclosed
1 Vacancy
Job Description
Advanced Audiences from NBCUniversal is our industryleading holistic suite of advanced advertising solutions that powers audience targeting and optimization as part of NBCUniversals One Platform.
Through the application of big data and precision targeting Advanced Audiences brings together NBCUs unmatched premium portfolio and datadriven targeting capabilities to build meaningful connections at scale most effectively and efficiently reach high value audiences across all screens and drive measurable impact and business outcomes for marketers.
More than just a suite of capabilities Advanced Audiences is a dataatthecenter partnership that leverages advanced advertising to improve the efficiency and effectiveness of One Platform buys across screens.
As an Ad Manager of Advanced Audiences you will:
- Become expert user of NBCUs ad optimization tool(s) and data assets and leverage them to craft consumer audience target segments and build optimized media plans
- Interface with internal and client teams to obtain and manage deliverables throughout the pre and postlaunch process
- Implement and launch campaigns according to client and internal requirements and goals
- Work with NBCU Inventory Planning and Pricing and Digital teams to obtain recommended inventory
- Measure initial campaign results and reoptimize periodically based on client and NBCU goals
- Provide analytics and measurement support from ad targeting through to impact/ROI analyses
- Handle intensive levels of back and forth communication (internal and external) with all key stakeholders to ensure successful activation
- Troubleshoot campaign and tool errors and performance issues
- Contribute to the development of new ad targeting and measurement solutions by providing invaluable end user feedback to Product and Engineering teams
- Keep abreast of the rapidly evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players
Qualifications :
- Bachelors degree or equivalent experience
- 3 years of professional experience in media research advertising or financial services or 1 year experience in an Ad Targeting Platform
Desired Characteristics
- TV and/or digital campaign management experience
- Familiarity with traditional TV measurement (Nielsen) and digital media math
- Ability to take ownership of openended problems and drive them to completion
- Customer service orientation (internal and external customers)
- Experience working across multiple internal teams and functions
- Outstanding project management and time management skills; comfortable working under tight deadlines
- Selfmotivated positive and collaborative outgoing organized efficient team player and strategic thinker
- Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes
Additional Requirements
Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $70000 $90000 sales incentive commission eligible
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
